Social Media Decoded

After hosting more than 50 live events — from intimate networking dinners to full-scale conferences — Michelle shares the real lessons that helped her turn events into both impact and income.

This episode is packed with practical takeaways for women entrepreneurs, coaches, and creators who want to use events, visibility, and community to grow their brands.

Michelle breaks down what works, what doesn’t, and how to shift from “event burnout” to strategic brand building.

What she’d do differently if she were starting over today

Grab Michelle’s Event Visibility Prompts Kit — a free set of ChatGPT prompts to help you plan, promote, and fill your next event with ease. DM ME 'EVENT' on IG!

Download the Free Kit Here

Ready to create your own visibility plan or host your next profitable event?

Book a 1:1 Visibility Strategy Call with Michelle and get your 90-day roadmap to consistent visibility and growth.

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Or join us in person at Elevate & Empower LIVE — November 1 in Chicago for a transformative day of connection and community.

🎟️ Get Your Ticket

Listen to more episodes of Social Media Decoded wherever you get your podcasts

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In this episode of Social Media Decoded, Michelle Thames pulls back the curtain on her recent experience at Bloom & Grow Live in Nashville. Forget the picture-perfect Instagram moments—Michelle gets real about the messy truth of entrepreneurship, the guilt of working hard, and why getting “in the room” with other women entrepreneurs is non-negotiable for growth.

Michelle shares her top 3 lessons from Bloom & Grow Live:

Why investing in yourself is the ultimate power move if you want others to invest in you.

She also gives practical tips you can use right now to grow your business: committing to one room this quarter, connecting with at least three new people, and taking messy action instead of waiting for the perfect plan.

Finally, Michelle invites you to join her in person at Elevate & Empower LIVE on November 1, 2025 in Chicago—a powerful one-day event for women entrepreneurs who are ready to get visible, attract clients, and build unstoppable momentum.

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🎟️ Join me in the room at Elevate & Empower LIVE (Nov 1, Chicago): https://stan.store/michellelthames/p/elevate--empower-live-2025-general-admission

🎧 Subscribe to Social Media Decoded for more visibility and marketing strategies.

Connect with me on Instagram: @michellelthames

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Entrepreneurs everywhere stress about finding the “perfect niche” before they start creating content — but that mindset is holding you back. The truth is, your niche doesn’t need to be flawless to grow your audience and attract paying clients. What actually moves the needle is how clear you are in your message, how consistent you are in showing up, and how well you connect with your audience.

In this episode of Social Media Decoded, host Michelle Thames shares why the obsession with niching down is actually procrastination in disguise and what to focus on instead. She also shares her own journey of building her business without a “perfect niche” and how that led to a top-ranked podcast, speaking engagements, and a thriving brand.

What you’ll learn in this episode:

Michelle’s personal story of building visibility without a perfect niche

Stay inspired and get daily visibility tips—follow Michelle everywhere:

Get your FREE $200-a-day Story Strategy guide HERE!

perfect niche myth, how to choose a niche, online business growth strategies, content consistency for entrepreneurs, visibility tips, how to attract clients online, marketing strategy for multi-passionate entrepreneurs

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Most entrepreneurs are sleeping on Threads — but it’s one of the most powerful, untapped platforms for building visibility, attracting collaborations, and even selling event tickets.

In this episode of Social Media Decoded, host Michelle Thames breaks down exactly how she’d build an audience from scratch on Threads in 2025. From reframing your mindset about the platform to using ChatGPT prompts to generate endless post ideas, Michelle shares her proven 5-step framework for growing an engaged audience without burning out.

If you’ve been wondering how to stand out in a crowded digital space, Threads could be your biggest opportunity. Michelle has already sold tickets, landed collaborations, and secured speaking gigs directly from Threads — and today she’s giving you the blueprint to do the same.

What you’ll learn in this episode:

Resources & Links Mentioned in this Episode:

DM Michelle the word THREADS on Instagram @MichelleLThames to get her free Threads Prompt Guide.

Grab Michelle’s free 7-Day Visibility Audio Series 

Connect with Michelle on Threads → @michellelthames

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What happens when you invest in visibility strategy? Real results.

In this episode of Social Media Decoded, host Michelle Thames shares a client spotlight with Genny Mack, who worked with Michelle to refine her Instagram strategy. Genny’s story is proof that clarity, confidence, and authority come when you stop posting randomly and start showing up strategically.

Michelle also shares why these breakthroughs are just the beginning of what’s possible at Elevate & Empower LIVE in November — a transformational event for women entrepreneurs ready to rise.

What You’ll Learn in This Episode:

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Planning an event looks glamorous on Instagram — but what happens behind the scenes? In this episode of Social Media Decoded, host Michelle Thames shares the honest truth about what it takes to bring Elevate & Empower LIVE to life.

From vendors ghosting to contracts and last-minute surprises, Michelle walks through the challenges and lessons she’s learned in building transformational experiences for women entrepreneurs. She also shares why in-person community is worth every bit of effort and why Elevate & Empower LIVE is the room you need to be in this November.

What You’ll Learn in This Episode:

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Sundays are for resetting, reflecting, and refocusing. In this episode of Social Media Decoded, host Michelle Thames looks back on the week to highlight the biggest visibility lessons entrepreneurs can use right now — from consistency and follow-up to building authority both online and offline.

Michelle also shares what’s next as she prepares for Bloom and Grow Live in Nashville, plus a peek at what’s coming in October. Most importantly, she reminds listeners that now is the time to grab their ticket for Elevate & Empower LIVE in November before spots are gone.

What You’ll Learn in This Episode:

Why this is your sign to join Elevate & Empower LIVE

Resources + Links:

📲 Follow Michelle on Instagram → @michellelthames

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Conferences can be game-changers for your visibility, but only if you know how to prepare. In this episode of Social Media Decoded, host Michelle Thames pulls back the curtain on her process for getting the most out of events like Bloom and Grow Live in Nashville.

Michelle walks you through her pre-event prep — from clarifying goals, crafting an elevator pitch, planning your content capture, and creating a follow-up strategy — so you can leave your next conference with real momentum instead of missed opportunities.

Plus, she shares why live events like Elevate & Empower LIVE in November are where faith and strategy collide, and why being in the room is the fastest way to grow your authority and income.

What You’ll Learn in This Episode:

Why you need to be in the room at Elevate & Empower LIVE

Resources + Links:

📲 Follow Michelle on Instagram → @michellelthames

conference networking tips, how to prepare for a conference, visibility strategy 2025, Michelle Thames podcast, Elevate & Empower LIVE

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Are you tired of posting endlessly on social media without seeing results? In this episode of Social Media Decoded, host Michelle Thames shares the content strategy that attracts high-ticket clients and builds authority online.

Discover why most entrepreneurs stay stuck creating for likes instead of leads, and learn the 3-part framework that transforms your content into a client-generating machine. Michelle also shares how her own clients have seen results by shifting their approach — and how you can too.

Plus: Michelle invites you to join her free 7-Day Visibility Audio Experience to kickstart your authority journey, and to grab your ticket for Elevate & Empower LIVE in November to build your authority content strategy in real time.

What You’ll Learn in This Episode:

Next steps to build your authority content strategy

Resources + Links:

📲 Follow Michelle on Instagram → @michellelthames

content strategy 2025, authority content framework, attract high-ticket clients, Michelle Thames podcast, visibility strategy

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It’s my birthday 🎉 and I’m sharing a gift with YOU: how to use AI to create more Instagram content without burning out.

In this episode of Social Media Decoded, I share 3 practical ways to let AI repurpose, brainstorm, and speed up your content creation so you can focus on being visible and building authority in 2025.

And since it’s my birthday, I’ve got two requests:
☕ Buy me a coffee (link below)
🎟️ Come celebrate with me in person at Elevate & Empower LIVE this November

What You’ll Learn in This Episode:

Why smarter content builds authority, not just more content

Resources + Links:

📲 Follow Michelle on Instagram → @michellelthames

AI for Instagram content, Instagram strategy 2025, content repurposing with AI, how to avoid burnout social media, Michelle Thames podcast

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