Social Media Decoded

Is your visibility strategy missing key steps? In this episode of Social Media Decoded, host Michelle Thames shares her proven 5-step visibility checklist that helps entrepreneurs get seen by the right people, attract clients, and build authority online.

You’ll learn the five core pillars of visibility — from messaging and content to community and nurture systems — so you can stop guessing and start showing up with intention.

What You’ll Learn in This Episode:

The missing nurture step most entrepreneurs ignore

Resources + Links:

📅 RSVP: Elevate & Connect (Sep 16, $7) | Coffee & Connections (Sep 14, free)- sign up for my events list here: https://stan.store/michellelthames

Stay inspired and get daily visibility tips—follow Michelle everywhere:

visibility checklist for entrepreneurs, social media visibility, authority marketing strategy, content pillars for social media, build authority online

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this weekly recap episode of Social Media Decoded, host Michelle Thames reflects on her experience at the Go Getter Conference, her biggest visibility lesson, and what she’s focusing on for the week ahead.

Michelle shares personal updates from her 90-Day Glow Up challenge, shouts out this week’s podcast episodes, and gives you practical encouragement for showing up with consistency and strategy in your business.

What You’ll Learn in This Episode:

Resources + Links:

📲 Follow Michelle on Instagram → @michellelthames

Stay inspired and get daily visibility tips—follow Michelle everywhere:

weekly recap podcast, entrepreneur visibility, Go Getter Conference insights, women in business networking, Michelle Thames podcast

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Michelle Thames records live from the Go Getter Conference, where she’s both attending and speaking. She shares her biggest takeaways about visibility, authority, and the power of being in the room with other entrepreneurs.

Learn why events accelerate authority, how speaking positions you differently, and the top three lessons Michelle is taking away from Go Getter. If you’ve ever wondered why in-person rooms are just as important as online strategy, this episode will inspire you to start showing up where it matters.

What You’ll Learn in This Episode:

Resources + Links:

📲 Follow Michelle on Instagram → @michellelthames

Go Getter Conference recap, visibility strategies, women entrepreneur networking, authority through speaking, build authority online and offline

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How do you grow a thriving business community while being a mom, a wife, and a CEO? In this episode of Social Media Decoded, host Michelle Thames takes you behind the scenes of building her Elevate & Empower community and events — while juggling family life.

Michelle shares the real challenges, the systems that keep her organized, and the mindset shifts that help her lead with authority (even on the busiest days). If you’ve ever wondered how to balance entrepreneurship and family life without burning out, this episode will inspire and equip you with practical steps.

What You’ll Learn in This Episode:

How community helps you step into authority faster

Resources + Links:

Get on the events list: https://stan.store/michellelthames

Stay inspired and get daily visibility tips—follow Michelle everywhere:

balancing family and business, build community as an entrepreneur, women entrepreneurs networking, visibility for moms, social media decoded podcast

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Are you posting every single day on Instagram, Threads, or TikTok… but not seeing clients or sales? In this episode of Social Media Decoded, host Michelle Thames breaks down why daily posting doesn’t equal profits — and what to do instead. Learn the authority-building shifts that help you attract high-ticket clients, grow your visibility, and stop the burnout of posting without results.

If you’ve ever felt like you’re on the content hamster wheel, this episode will help you shift from “post more” to “get paid more.”

What You’ll Learn in This Episode:

Resources + Links:

Join the Elevate & Empower Community → https://stan.store/michellelthames/p/michelles-empower--elevate-coaching-group

posting daily on social media, Instagram strategy, social media visibility, authority marketing, attract high-ticket clients, content strategy for entrepreneurs

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this Social Media Decoded episode, copywriter and messaging strategist Lucy (My Write Hand Woman) breaks down why your content isn’t converting—and exactly how to fix it. We dig into foundational messaging, brand voice, and differentiation, plus Lucy’s “Exact Factor” approach to make your offers unmistakably clear so more viewers become buyers across your website, emails, and social posts.

Founders, coaches, creatives, and small business owners who want clearer messaging, a stronger brand voice, and copy that converts without sounding forced.

Website: mywritehandwoman.com

sales copywriting, messaging strategy, brand voice, differentiation in marketing, copy that converts, clarity over creativity, unique value proposition, positioning statements, headline formulas, call to action tips, email marketing copy, sales page best practices, content that sells, brand voice guide, conversion copy, storytelling for brands, offer messaging, launch copy tips, social media captions that convert, consistent brand messaging

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, host Michelle Thames chats with Clair Sidman, VP of Marketing at Collective Voice, about what it really means to be a creator-first brand in 2025. Clair unpacks why trust is outperforming virality, how creators can stop chasing trends and start building true impact, and how platforms like Collective Voice are empowering historically overlooked voices to turn influence into ownership.

Whether you’re a creator, entrepreneur, or marketing leader, this episode offers practical strategies for staying relevant, visible, and authentic in a crowded digital space.

What You’ll Learn in This Episode:

Clair also shares:

Resources & Links:

Read: The Creator Pay Deep Dive featuring Michelle Thames

Stay inspired and get daily visibility tips—follow Michelle everywhere:

creator economy 2025, collective voice marketing, creator-first strategy, monetization tips for influencers, brand storytelling, authentic content marketing, inclusive creator tools, social media myths 2025, marketing trends, creator brand strategy, AI and creators, Clair Sidman interview, Gen Z influence, platform-led growth, Collective Voice podcast, Michelle Thames

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this Social Media Decoded episode, experiential strategist Amber “The Activator” Owens (BrandFelt Activation) shares how to turn casual followers into raving superfans using brand activations, live events, and community-driven digital marketing. We unpack low-cost event ideas, how to promote IRL experiences with social media, and the metrics that prove ROI—so small businesses can create buzz, deepen loyalty, and drive sales without massive budgets.

Website: brandfeltactivation.com
LinkedIn: linkedin.com/in/ambertheactivator
Instagram: @ambertheactivator

Entrepreneurs, local brands, and creators who want to build community, boost retention, and increase revenue by pairing social media with smart, scrappy experiential marketing.

Stay inspired and get daily visibility tips—follow Michelle everywhere:

experiential marketing, brand activations, event marketing for small business, turn customers into community, community building strategy, low cost brand activations, social media event promotion, user generated content at events, micro influencer partnerships, pop up events, customer retention and loyalty, measure event roi, hybrid marketing strategy, local marketing ideas, community led growth,

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this Social Media Decoded episode, brand strategist and storytelling expert Jodi-Kay Edwards shares her proven blueprint for going from invisible to in-demand—without chasing hustle culture. We break down alignment over hustle, clarifying your message, building confidence to show up consistently, and turning visibility into real revenue with a simple, sustainable personal-brand strategy.

Website: jodikayedwards.com

Programs: jodikayedwards.com/ceo, jodikayedwards.com/indemand

Instagram: @jodikayedwards

Stay inspired and get daily visibility tips—follow Michelle everywhere:

Coaches, service providers, and creators who know they’re great at what they do but aren’t being seen, booked, or paid at the level they deserve—and want a clear, confidence-boosting path to consistent clients.

personal branding for entrepreneurs, get seen get paid, hidden gem to in-demand, alignment over hustle, brand messaging clarity, authority content strategy, pricing your services, confidence to show up online, visibility routine, client attraction system, sustainable marketing, storytelling for brands, offer positioning, charge your worth, consistency for creators,

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this Social Media Decoded episode, strategist and “operations unicorn” Steph Rubio shares how to combine mindset + operations to stop undercharging, clarify your offer suite, and show up online with confidence. We dig into specificity and simplicity—the two levers that make your messaging convert—plus the systems that keep your business running like a well-oiled machine while you sell. Steph gets real about imposter syndrome, visibility fears, and the gritty choices that built her resilience and results.

Operations that support sales: practical systems for delivery, follow-up, and consistency

Women entrepreneurs, coaches, and creatives who are ready to be seen, charge their worth, and scale sustainably without complicated funnels.

Website: stephrubio.com
Instagram: @virtually_stephrubio

Stay inspired and get daily visibility tips—follow Michelle everywhere:

show up online, visibility strategy, simplify your offers, offer suite clarity, specificity and simplicity, pricing confidence, stop undercharging, operations for small business, systems for entrepreneurs, mindset for women entrepreneurs, imposter syndrome in business, authentic selling on social media, messaging that converts, content that sells, sustainable scaling strategies

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.