Social Media Decoded

In this Social Media Decoded episode, beauty industry leader, author, and business coach Ebony N. Stroder breaks down how to build a profitable, values-aligned brand without niching down. She shares real frameworks for juggling multiple passions, marketing different offers without confusing your audience, and creating systems that keep you visible (and paid) across diversified income streams.

Revenue design: turn skills into diversified income streams that actually fit your life

Instagram: @MultipassionateEbony

Stay inspired and get daily visibility tips—follow Michelle everywhere:

Creators, coaches, beauty pros, and small business owners who resist “pick one thing” advice and want a sustainable way to embrace all their gifts while growing revenue.

multi-passionate entrepreneur, diversified offers, personal branding for creatives, marketing multiple offers, visibility strategy, content systems for entrepreneurs, confidence online, beauty industry entrepreneur, small business growth, purpose-driven business, build a brand without niching down, time management for creators, income streams for coaches, audience clarity, sustainable marketing,

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In this episode, Michelle Thames chats with visibility strategist and PR expert Lyndsey Akers, Founder & CEO of Akers&Co, about how high-achieving women can leverage their stories to grow powerful personal brands, land media coverage, and build legacy-driven businesses—without burnout or performative fluff.

Whether you're pitching yourself for the first time, trying to expand your brand beyond social media, or tired of waiting for “permission” to show up boldly—this conversation will light a fire under you.

How to start positioning your brand for real media opportunities

✨ Ready to stop playing small and get visible with confidence?
Start with Michelle’s FREE 7-Day Visibility Challenge to get clear on your message and start showing up in a way that attracts aligned opportunities.

📲 Let’s connect on IG! Follow Michelle at @michellelthames

PR for entrepreneurs, how to get media coverage, personal branding tips for women, brand visibility strategies, storytelling in business, how to pitch yourself for podcasts, legacy branding, visibility without burnout, women in PR, build a values-based brand, Lyndsey Akers interview, Akers&Co PR

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In this Social Media Decoded episode, entrepreneur, professor, and coffee shop owner Tahnee Hipel shares how to build a feel-good business that balances profit with purpose—without buying into hustle culture. We dig into aligning your brand with your values, telling authentic stories on social, avoiding burnout, and turning clarity + consistency into cash (even if you’re pivoting or re-igniting your spark at 40+).

Getting started (or restarted) with your personal brand—without feeling fake or forced

Instagram (Tahnee): @tahneeunlimited

Women entrepreneurs, creators, and small business owners who want sustainable growth, brand alignment, and marketing that feels good and performs.

Stay inspired and get daily visibility tips—follow Michelle everywhere:

feel-good business, ditch hustle culture, authentic marketing, personal branding for entrepreneurs, values-based business, women entrepreneurs over 40, avoid burnout in business, balance passion and profit, social media storytelling, brand alignment, sustainable growth strategies, purpose-driven business, rebuild your brand, mindful entrepreneurship, routines for entrepreneurs,

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, Michelle Thames sits down with Eternity Sledge — multi-passionate entrepreneur, community leader, and founder of the Multifaceted Collective — to talk about how she turned chaos into clarity through her unique G.L.A.D. philosophy. Eternity shares how she built a purpose-driven brand rooted in wellness, impact, and authenticity, while juggling multiple businesses and nonprofit work. Tune in for a powerful conversation on content strategy, brand messaging, and how to market as a multi-passionate entrepreneur.

What You’ll Learn in This Episode:

• How Eternity developed the G.L.A.D. method to help overwhelmed entrepreneurs get clear and focused
• The mindset shifts needed to build a multi-passionate brand without burnout
• Her journey from walking away from traditional education to creating her own path
• The strategy behind her wellness subscription box and community, the Multifaceted Collective
• How she balances business and nonprofit work with a clear marketing message
• Tips for building visibility and impact across multiple platforms

Resources & Links:

🎯 Grab the Chaos to Clarity Guided Journal

🌱 Join the Multifaceted Collective

💡 Support her nonprofit Mirkat Impact

📲 Connect with Eternity on Instagram: @eternitysledge

Let’s Connect & Get Your Freebie!

Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Michelle Thames teaches a simple 3-step lead engine that turns short daily content into 15 qualified leads per day using a DM keyword, a saved replies stack, and a clear offer line you can write in three minutes.

• The “15→15” system: content → keyword → conversation → booking
• How to choose one offer and one keyword for the week
• The one-sentence offer line that makes people instantly “get” what you do
• Copy-and-paste Saved Replies Stack for deliver → clarify → invite
• A 15-minute multi-platform routine (IG, LinkedIn, YouTube Shorts, podcast)
• The five metrics that actually predict sales (not vanity likes)

• Write your offer line with the fill-in template.
• Set POWER as this week’s keyword and add it to every post.
• Save the three replies (delivery, clarifier, invite) inside your DMs.
• Post one 60-second tip with a keyword CTA today.
• Track DMs started, replies, bookings, and revenue for seven days.

Let’s Connect & Get Your Freebie!

Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE

Power Hour (Visibility/Podcast Audit): DM POWER on Instagram for the booking link.

Spotify Q&A: What’s your offer line? Share it and I’ll give feedback in a future episode.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this Social Media Decoded episode, marketing strategist Lindsey Wagnon breaks down how women founders can ditch hustle culture, simplify their marketing, and scale sustainably—especially in the first 1–3 years of business. We cover lean-budget marketing, post-purchase automations that turn buyers into promoters, and the exact systems Lindsey uses to show up consistently without a huge team or ad spend.

• The lean, high-impact marketing moves to grow on a shoestring
• How to set up post-purchase funnels that create repeat buyers & referrals
• A simple, sustainable content system for busy women with a 9–5
• What to stop doing (common money/time wasters in early marketing)
• How to align your schedule, boundaries, and business model to avoid burnout

Lindsey Wagnon — Founder, Lindsey Wagnon Marketing; host of The Savvy Startup Marketer podcast; specialist in strategic, affordable, automation-driven marketing for women-owned small businesses.
Website: lindseywagnon.com
Instagram: @lindseywagnonmarketing

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this fun and insightful episode of Social Media Decoded, host Michelle Thames chats with Kaelyn Urena, Founder & CEO of Socially Smooth, to uncover why so many entrepreneurs and brands are struggling to get engagement on social media—and how to fix it fast.

Kaelyn shares her top strategies for creating actionable content, sparking meaningful engagement, and building a loyal, thriving community. If you're tired of posting and getting nothing but crickets, this episode is your wake-up call! Learn how to create content that actually connects, works with the algorithm, and turns followers into superfans.

Whether you're a coach, content creator, small business owner, or digital marketer—this is a must-listen!

What You'll Learn in This Episode:
✅ Why your content might be flopping (and how to turn it around)
✅ The key ingredients of content that gets people talking
✅ How to create social posts that build real community
✅ What most brands get wrong about engagement
✅ How to use storytelling, trends, and consistency the right way
✅ Kaelyn’s favorite hacks for beating the algorithm and staying relevant

Guest Info:
🔗 Website: talbotmedia.tv
📲 Instagram: @kaelyn_nicole__, @socially.smooth, @talbotmedia

Connect with Michelle:
💻 Website: www.michellethames.com
📲 Instagram: @michellelthames

SEO Keywords (include in upload platform tags & blog post):
social media content strategy, how to increase engagement on Instagram, social media marketing tips, build an online community, actionable content strategy, content that converts, Kaelyn Urena, Socially Smooth, how to grow on social media 2025, why my content isn't worki

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Think PR is only for big brands with big budgets? Think again. In this episode of Social Media Decoded, host Michelle Thames sits down with Katrina Owens, founder of Knockout Directive and a top brand and publicity expert, to reveal how any personal brand can use public relations to skyrocket visibility and attract game-changing opportunities.

Katrina shares how one speaking gig completely transformed her career, why building a “blue ocean” personal brand is your ticket to standing out, and exactly how PR can fuel your social media growth. You’ll discover practical, beginner-friendly PR strategies you can start using today to get featured in podcasts, publications, and stages—without waiting for a massive following.

Whether you’re a coach, service provider, or online entrepreneur, this episode will teach you how to pitch yourself with confidence, leverage your wins for more visibility, and build a brand that feels famous for the right reasons.

What You’ll Learn in This Episode:

Ways to repurpose and leverage PR wins for long-term growth

Connect with Katrina Owens:

Join the Fame-Ready Challenge: https://knockoutdirective.myflodesk.com/fame-ready-challenge

Let’s Connect & Get Your Freebie!

Stay inspired and get daily visibility tips—follow Michelle everywhere:

Get your FREE $200-a-day Story Strategy guide HERE!

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If you’re still telling people to “click the link in bio,” you might be losing sales. In this powerful Fast-Fix Friday episode, host Michelle Thames breaks down why DM automation is outperforming traditional links—and exactly how to use it to convert more leads and boost engagement on Instagram.

Michelle shares:

The secret to turning your content into a 24/7 lead machine

Plus, get her Done-for-You DM Automation Mini-Kit—with pre-written templates you can plug into ManyChat or Meta’s native tools for just $10.

If you’re tired of low clicks and zero conversions, this episode is your sign to stop linking out—and start closing inside the DMs.

Stay inspired and get daily visibility tips—follow Michelle everywhere:

Get your FREE $200-a-day Story Strategy guide HERE!

Instagram sales funnel, Instagram DM strategy, DM automation for Instagram, keyword-triggered DMs, how to sell on Instagram without a website, Instagram marketing tips 2025, ManyChat Instagram automation, comment to buy Instagram, Instagram CTA examples, Instagram engagement hacks, Michelle Thames marketing, Social Media Decoded podcast

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this inspiring episode of Social Media Decoded, host Michelle Thames sits down with Deidra Fogarty, business coach, marketing strategist, and founder of Black Girls Teach. Deidra shares how educators can turn their classroom expertise into thriving coaching and consulting businesses. If you’re an overworked teacher ready to monetize your skills and build a personal brand that pays, this episode is packed with game-changing insights.

Whether you're a current educator or recently left the classroom, you'll learn how to package your knowledge, position yourself as a thought leader, and confidently step into entrepreneurship.

What You'll Learn in This Episode:
✅ Why educators already have expertise that can be monetized
✅ The first steps to building a profitable personal brand as a teacher
✅ How to turn your educational background into a thriving coaching or consulting business
✅ Social media tips to build visibility and attract clients
✅ A mindset shift from being a teacher to becoming a CEO
✅ How Deidra helps educators package their offers and make consistent income

Guest Info:
👩🏽‍🏫 Deidra Fogarty is a former teacher, assistant principal, and instructional coach turned business strategist. Through Black Girls Teach, she helps educators launch and grow successful online businesses by leveraging their expertise.

🔗 Work With Deidra: https://bit.ly/Work-with-Dee
📸 Instagram: @teachmedee | @blackgirlsteach
🌐 Website: blackgirlsteach.com | deidrafogarty.com

Let’s Connect & Get Your Freebie!

Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE

Get your FREE $200-a-day Story Strategy guide HERE!

Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.