Can we talk about how everyone's out here treating Instagram like it's rocket science?

In this episode, I sit down with Katie Creative Co (yes, we call her by her full Instagram handle because that's just how iconic she is) to talk all things social media strategy. Katie's got a literal master's degree in social media, she's been creating content since middle school YouTube days, and she's here to tell you the truth: there is no secret to social media, but there is a way to make it feel natural, community-focused, and actually fun.

We're talking why your ideal client should feel like your best friend, how to actually get to know your audience (spoiler: it's not just demographics), and why the biggest mistake people make is spending all their time posting instead of listening.

Also, Katie makes playlists for her clients based on their brand vibes, which is possibly the cutest thing I've ever heard, and I formally demand she makes one for herself immediately.

TOPICS & TANGENTS

— Why there's no secret Instagram formula

— How to research your audience when you don't have one yet

— The Mr. Potato Head approach to creating your ideal client

— How to make social media easier by doing what feels natural

— Recording your discovery calls for content gold mine material

— Why you should stop checking your analytics 15 times before noon

POINT OF THE STORY

Social media isn't rocket science, it's just conversations. When you stop overthinking it and start showing up as yourself (with your personality, perspective, and genuine care for your people) everything gets easier.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Katie @katiecreativeco on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it.

KATIE LINKS

— Follow Katie Creative Co on Instagram

— Check out her website

— Join Katie’s group program Social Sweet Spot

— Katie’s EXCELLENT About Page

— Katie’s walkout songs: song 1 + song 2

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Follow the The Idea Haven on Instagram

— Follow Alexia Degremont on Instagram

TIMESTAMPS

00:00 Intro

00:25 Meet Katie, Social Media Strategist + Playlist Queen

03:01 Rapid-Fire Squirrel Brain Questions

16:42 There's No Secret Formula for Social Media

21:03 3 Questions to Start Creating Your Social Media Strategy

24:44 Get to Know Your Audience Like They're Your Best Friend

31:23 Creating Your Ideal Client Mr. Potato Head Style

41:15 Getting Specific Even If It Turns People Away

50:11 Personality + Perspective = Your Entire Strategy

58:51 Making Social Media Easier (It's Not That Serious)

01:01:54 Closing

This episode was edited by Adrienne Cruz.