Welcome to the first episode of Rooted in Retail, where I, Crystal Vilkaitis of Crystal Media, am sharing all my experiences, tips, and tricks to guide retailers to success! We’re wasting no time and diving into my favorite topic, something I’ve been working with since 2007…Social Media.

During my time working with retailers over the last decade, I’ve seen a lot of resistance when it comes to social media. This resistance comes from the ever-changing landscape of the industry, the learning time for each new app and its features, and the fear retailers have of putting themselves out there. Sometimes I even meet retailers who are wide open to hopping on social media but are making too many mistakes to see success.

It doesn’t have to be scary, it doesn’t have to be hard. It can actually be simple! In this episode, I cover 3 big mistakes and how to fix them to get repeatable, consistent, measurable success.

I’ve got solutions for:
No Plan
No System
No Tracking

These three things can make all the difference when it comes to your business and social media. Avoiding these mistakes and following my tips can not only prevent burnout and overwhelm but show you how serious the gains that can be made from strong, consistent social media!

Don’t forget to check out the tools and resources I share that you can find online at my website.

This will take work, time, AND action. But I’m here rooting for your success!

What’s Inside:

• Welcome to Rooted in Retail, a podcast for retailers.
• Why do retailers often show resistance towards social media?
• How to make social media simple.
• 3 big mistakes retailers make in social media.
• Solutions, tips, and resources for creating repeatable success through socials.

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