Palliative care nurse turned fragrance founder and CEO Octavia Morgan joins us to share how scent became both a healing practice and a business, ultimately leading to Ulta Beauty’s first Black- and woman-owned prestige fragrance house. Octavia breaks down practical layering, budget-friendly ways to customize your signature scent, and how she created her first fragrance, Legendary, for her hospice patients. We also get personal about the leap from nursing to entrepreneurship, fear vs. obedience, and the one non-negotiable that keeps her centered: a daily hour of self-devotion. Stay for her holiday recs and a rapid-fire on unexpected notes (hello, oud), “soft life” accords, and the power of pouring into yourself first, so you can better show up for everyone else around you.

In this episode we discuss:

• Layering 101: build from the heaviest scent, then medium, then light
• Clean, sensual scents that don’t read “essential oil”
• Founder wellness: the one-hour daily ritual & how to move stagnant energy
• Taking the leap: getting contracts, “burning the boats,” and betting on your calling
• Holiday picks: Dark Rose, Vanilla Supreme, and 4- and 8-piece discovery sets

Connect with Octavia:

• https://octaviamorgan.com/
• https://www.ulta.com/ 

Connect with Be Well, Sis:

Instagram – @bewellsis_podcast

Substack – bewellsis.substack.com

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Be Well, Sis is hosted by Dr Cassandre Dunbar. This episode was edited by Victoria Marin. Our Production Manager is Kathleen Speckert.

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