The fine jewelry business is tough, with knock-offs flooding the market, repeated recessions, and skyrocketing material prices. These are just some of the challenges Adina Reyter has faced. But through it all, she’s still standing strong.

This week on SUPERWOMEN, I’m joined by Adina Reyter, founder and CEO of her eponymous fine jewelry brand. Her first buyers were family and friends, but her designs were soon catapulted into the spotlight by celebrities. Now a beloved brand, Adina’s success reflects her commitment to quality, accessibility, and lasting style.

We dive into the importance of staying true to your values, even when the market is unpredictable, and how Adina navigated the ups and downs of entrepreneurship with an unwavering belief in her vision.

Episode Guide:

(00:00) Meet Adina Reyter, founder & CEO of Adina Reyter jewelry

(02:41) The early struggles of launching a jewelry brand

(06:08) Creating affordable fine jewelry true to your values

(12:25)Having faith when business gets tough

(13:52) How to deal with copycats

(20:13) Adjusting prices in response to fluctuating gold costs

(23:03) How Adina balances creativity and business strategy

(27:08) Getting your kids involved in business  

(31:34) Adina’s advice: Work hard and act now

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