Text messaging, or SMS, first came into prominence two decades ago by voting on American Idol, but the technology is as hot as ever for employers. It’s starting to look like text recruiting is here to stay. That’s why we invited Rick Koerner, VP of unified communications at UPS on the podcast. Rick has been texting with job candidates for almost a decade, and he brings his best tips and takeaways to the podcast. Along the way, he throws in anecdotes on all things UPS, like how deliveries only happen one right turn at a time to increase efficiency, and his own story about why he doesn’t have a LinkedIn profile. Say what?!?!?