On this episode, Linda and Dana talk to Jeff Henderson, entrepreneur, speaker, pastor, business leader and author about the experiences that helped him come to the conclusion that whether you're a business, non-profit or church, you have to know what you're FOR.  He talks about how his experience helping in marketing at Chick-Fil-A and proximity to Truett Cathy helped him to understand the importance of a business growing people not people growing a business.  Jeff, Linda and Dana discuss how word of mouth is the best advertising you can get, and how that means you need to be so focused on your customer's experience.  Jeff shares how he has helped a large Atlanta church grow by helping them shift their focus from what they are against to what they are for. 

To check out the book Jeff has written on all of this, Know What You're For, go to

 https://www.amazon.com/gp/product/0310356318?pf_rd_r=XV58T0RZHX21Z6CVA25Z&pf_rd_p=9d9090dd-8b99-4ac3-b4a9-90a1db2ef53b&pd_rd_r=ed2486fe-1554-460b-8fd8-c2e24ba5dfc3&pd_rd_w=kULGo&pd_rd_wg=QSJ1M&ref_=pd_gw_unk

And to learn more about Jeff himself, go to his website at

www.jeffhenderson.com

You can contact him on his website, or find his cell number in the forward of his book.