In this episode of The Bathroom Break, hosts JayâŻSchwedelson and Daniel Murray dive into the concept of ânegative signalâ in marketing, exploring how certain content choices can unintentionally damage your brandâs reputation and trust over time.
=================================================
Best Moments:
(00:07) Introduction to the new special series called "The Bathroom Break"
(02:16) Explanation of negative signal: content that hurts your brand's reputation
(03:01) The concept of lifetime value for an audience vs customers
(03:54) Common marketing automation mistakes that create negative signals
(04:41) Outdated content like "2025 outlook" still being sent in May
(05:01) The importance of managing the long tail of your content
(05:34) Ways to identify negative signal in your marketing strategy
(07:20) Drawing parallels between marketing negative signals and social communication
(09:19) Brief mention of Jay recently going viral on Instagram
=================================================
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EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Â
Register HERE:Â https://www.eventastic.com/Registration
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Â
Register here:Â www.GuruConference.com
=================================================
AND Donât miss out on these awesome FREE upcoming Quick Hits!
WunderKind:Â 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!
May 8th - Register HERE:Â https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/
Marigold:Â May 30th 11am est. More info coming soon!
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners:Â 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma.
View all episodes
By GURU Media Hub
4.9
840840 ratings
In this episode of The Bathroom Break, hosts JayâŻSchwedelson and Daniel Murray dive into the concept of ânegative signalâ in marketing, exploring how certain content choices can unintentionally damage your brandâs reputation and trust over time.
=================================================
Best Moments:
(00:07) Introduction to the new special series called "The Bathroom Break"
(02:16) Explanation of negative signal: content that hurts your brand's reputation
(03:01) The concept of lifetime value for an audience vs customers
(03:54) Common marketing automation mistakes that create negative signals
(04:41) Outdated content like "2025 outlook" still being sent in May
(05:01) The importance of managing the long tail of your content
(05:34) Ways to identify negative signal in your marketing strategy
(07:20) Drawing parallels between marketing negative signals and social communication
(09:19) Brief mention of Jay recently going viral on Instagram
=================================================
Check out our 100%Â FREE + VIRTUAL EVENTS! ->Â
EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Â
Register HERE:Â https://www.eventastic.com/Registration
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Â
Register here:Â www.GuruConference.com
=================================================
AND Donât miss out on these awesome FREE upcoming Quick Hits!
WunderKind:Â 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!
May 8th - Register HERE:Â https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/
Marigold:Â May 30th 11am est. More info coming soon!
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners:Â 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma.
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