In this episode of The Bathroom Break, hosts Daniel Murray of Marketing Millennials and Jay Schwedelson of Do This Not That podcast dive deep into the evolving landscape of social media marketing in 2025. They share practical tactics for leveraging social media algorithms to accelerate content reach without relying solely on follower counts. Expect candid stories—including Jay’s recent colonoscopy experience that humorously ties into their podcast's theme—and a detailed breakdown of how to optimize organic content and smartly invest in paid boosts on platforms like TikTok, Instagram, Reddit, and Pinterest.

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Best Moments:

(00:59) Jay’s colonoscopy story & PSA about Ozempic and anesthesia

(03:04) Main Topic: Social media algorithms & follower count relevance

(05:03) Jay’s example of YouTube channel success with minimal subscribers

(06:00) Daniel’s tips on amplifying organic content and paid boosting strategies

(07:39) Jay’s agency perspective on boost budgets & exploring alternative ad platforms

(09:51) Importance of allocating budget for ad testing and scaling successful campaigns

(10:55) TikTok trends and how hosts engage with the platform

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