Today, we dig into the Meta performance issues we’ve been seeing firsthand - where spend is up, reach is down and performance isn’t tracking the way it used to. We unpack what’s been going wrong, and share the tactical changes we’ve tested to get better results.

We get into where we’ve historically over-invested or moved too slowly, how we’re thinking about creative and spend caps right now, and why simplifying account structure might be more powerful than layering on more campaigns. We also discuss where performance has started to turn around as a result of strategic shifts and tests.

We also touch our amazon prime day results so far, recent product drops and more.

If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6

00:00 introduction05:16 Event Insights and Networking

08:06 Product Launch Challenges

11:30 Marketing Strategy and Tier Systems

13:56 AI Automation in Marketing

17:14 Prime Day Performance Analysis

20:04 Meta Advertising Roadmap

26:07 Channel Diversification Strategies

29:04 New Product Launches and Incrementality

31:50 Funnel Diagnostics and Performance Metrics

34:36 Creative Strategies for Different Audiences

37:42 Testing and Optimizing Campaigns

40:35 Leveraging Partnership Ads

43:51 Final Thoughts on Meta and Future Strategies

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