You may know that the big podcast ad agencies want you to have 5,000 downloads an episode before they’ll talk to you (see The Five Best Ways to Make Money with Your Podcast if you need a refresher on the CPM model). But small podcasts can do just fine without them by negotiating their own sponsorship deals. 

 

On this episode, I dive deep into sponsorship for the indie podcaster with Jessica Kupferman, CEO of She Podcasts, the largest women's podcasting community, which she co-founded with Elsie Escobar. 

 

Subscribe to Podcasting Step by Step for free and listen to the episode with Jess to learn: 

• the right way to approach o sponsor;
• how do decide what to charge for an ad;
• what to include in your media kit and in which order; and
• so much more.

 

Show notes. Visit sarahmikutel.com for more articles on how to podcast. Ready to start podcasting? Download my free guide: “8 Mistakes New Podcasters Make and How to Fix Them.” 

 

Looking for a podcast media host? Use my Libsyn affiliate code POSTCARD to get the rest of this month for free and next month free. 

 

I’m your podcast coach, Sarah Mikutel. Did you know that I also host the Postcard Academy travel podcast? Check it out if you’re the ‘experiences not things’ kind of person who believes travel goes deeper than a fantastic meal (though that is pretty great). Every week, I interview people who packed up everything to start a new adventure in another part of the world. You’ll learn how they did it and get their best insider food and culture tips. 

 

Thank you so much for listening to Podcasting Step by Step. I know you’re busy and have many listening options, so it means a lot to me that you’re here. You are the best.