Spring and summer aren’t just about good weather — they’re some of the best seasons to land PR, media features, and brand visibility.

In this episode, I break down how to tap into timely spring and summer PR angles that editors are actively looking for — and how to position your product, brand, or expertise so it actually gets picked up.

From seasonal holidays and graduations to travel, wellness, beauty, and lifestyle trends, you’ll learn how to connect your story to what’s already being covered — even if you think your business doesn’t “fit” the season.

If you’ve ever felt stuck on what angle to pitch or wondered how to stay relevant year-round, this episode will give you practical, repeatable ways to plug into trending conversations and land media coverage.

Because the truth is — there’s no “perfect” season for PR. There’s only strategy.

So grab a notebook, get inspired, and start pitching.

What You’ll Learn in This Episode:

•  Why pitching year-round is key to consistent media coverage 
•  How to leverage seasonal PR trends, holidays, and key dates
•  A simple framework to find timely, relevant story angles in any season 
•  How to use industry trends and expert positioning to stand out 
•  How to pitch your brand with confidence (even if you’re new to PR)

Resources Mentioned:

Get the AI Visibility + PR Training

Get Found on AI Search

Join the Small Biz PR Pros Facebook Group

DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 

Connect with Gloria Chou on LinkedIn https://www.linkedin.com/in/gloriaychou

Join Gloria Chou's PR Community

 https://www.facebook.com/groups/428633254951941

Additional Resources:

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