LinkedIn member numbers have been steadily climbing and now reach 810M. This makes the space in the home feed being more competitive. We want you to have the know how to not just create a post, that is easy, but how you create content that leaves a lasting impression in a fleeting moment. Host Michelle J Raymond discusses practical LinkedIn content tips and strategies with this week’s guest the relentlessly helpful John Espirian Founder Espirian.co.uk. Key moments in this video are: 00:00 Welcome 03:10 How does copywriting on LinkedIn differ from other platforms? 04:49 Should I stick to one signature content type to be memorable? 12:26 Does formatting help LinkedIn content stand out? 21:25 Will a personalised hashtags help my content be memorable? 24:13 How to avoid being memorable on LinkedIn for the wrong reasons? 27:00 Best tip for scroll topping LinkedIn content Connect with John Espirian on LinkedIn - https://www.linkedin.com/in/johnespirian/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #b2bgrowth #LinkedIn #smallbusiness #sales #BusinessGrowth #socialselling