Good Content with Shannon McKinstrie

Start Talking About Yourself in Your Content


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I know over the years you’ve been told time and time again NOT to talk about yourself and it’s because of this that content has become kind of boring, it took out the connection piece. You need to talk about yourself in your content! We want to hear from you, your journey, why YOU choose to do something a certain way. So today, we’re talking about this type of reel and I want you to try it, because not only can it lead to sales and new followers, but also conversations. 

In this episode we’ll be covering:

  • We’ll look at examples of viral reels that are using I, Me, and Our in the hooks.
  • Why we love to see demos of your process!
  • What creating valuable content really looks like (it’s not educating…)
  • The importance of storytelling and showing your personal journey, creating human connection.
  • Putting yourself into the content to take a hook from basic to feeling like you’re talking to a friend.
  • Studying these reels and applying these strategies to your own content (without copying!)


Links to reels in this episode:

  • Reel 001: Couple Routine
  • Reel 002: Epic Wedding Songs
  • Reel 003: Pediatrician
  • Reel 004: Non-Toxic Body Care
  • Reel 005: White Wine


Other episodes you might have missed:

  • Episode 018: The 4 H’s Are the Only Content Pillars You Need for Reels 
  • Episode 030: Attract New Followers with Talk to Camera Reels
  • Episode 040: Build More Connections with Everyday Moments
  • Episode 049: Relatable Humor That Says “They Get Me!”



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Good Content with Shannon McKinstrieBy Shannon McKinstrie

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