Good Content with Shannon McKinstrie

Start Talking About Yourself in Your Content


Listen Later

I know over the years you’ve been told time and time again NOT to talk about yourself and it’s because of this that content has become kind of boring, it took out the connection piece. You need to talk about yourself in your content! We want to hear from you, your journey, why YOU choose to do something a certain way. So today, we’re talking about this type of reel and I want you to try it, because not only can it lead to sales and new followers, but also conversations. 

In this episode we’ll be covering:

  • We’ll look at examples of viral reels that are using I, Me, and Our in the hooks.
  • Why we love to see demos of your process!
  • What creating valuable content really looks like (it’s not educating…)
  • The importance of storytelling and showing your personal journey, creating human connection.
  • Putting yourself into the content to take a hook from basic to feeling like you’re talking to a friend.
  • Studying these reels and applying these strategies to your own content (without copying!)


Links to reels in this episode:

  • Reel 001: Couple Routine
  • Reel 002: Epic Wedding Songs
  • Reel 003: Pediatrician
  • Reel 004: Non-Toxic Body Care
  • Reel 005: White Wine


Other episodes you might have missed:

  • Episode 018: The 4 H’s Are the Only Content Pillars You Need for Reels 
  • Episode 030: Attract New Followers with Talk to Camera Reels
  • Episode 040: Build More Connections with Everyday Moments
  • Episode 049: Relatable Humor That Says “They Get Me!”



Send a message!


Sign up for Reels Lab

Join the Social Squad Society

Love this conversation? Tap the follow button so you never miss an episode.

Connect with me over on Instagram!

...more
View all episodesView all episodes
Download on the App Store

Good Content with Shannon McKinstrieBy Shannon McKinstrie

  • 5
  • 5
  • 5
  • 5
  • 5

5

112 ratings


More shows like Good Content with Shannon McKinstrie

View all
Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,451 Listeners

The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,562 Listeners

Build Your Tribe | Grow Your Business with Social Media by Chalene Johnson

Build Your Tribe | Grow Your Business with Social Media

2,625 Listeners

The Mind Your Business Podcast by James Wedmore

The Mind Your Business Podcast

1,637 Listeners

Earn Your Happy by Lori Harder | YAP Media

Earn Your Happy

2,795 Listeners

Simple Pin Podcast: Simple ways to boost your business using Pinterest by Kate Ahl

Simple Pin Podcast: Simple ways to boost your business using Pinterest

449 Listeners

The Goal Digger Podcast by Jenna Kutcher

The Goal Digger Podcast

12,068 Listeners

She Means Business Show by Carrie Green

She Means Business Show

292 Listeners

The Influencer Podcast by Julie Solomon

The Influencer Podcast

1,444 Listeners

Social Media Marketing Talk Show by Michael Stelzner, Social Media Examiner

Social Media Marketing Talk Show

84 Listeners

The Product Boss Podcast by Jacqueline Snyder

The Product Boss Podcast

875 Listeners

School of Sales by The Salesgirls by Macy McNeely & Kathryn Shubert

School of Sales by The Salesgirls

277 Listeners

the bossbabe podcast by Natalie Ellis

the bossbabe podcast

1,780 Listeners

Powerhouse Women by Lindsey Schwartz

Powerhouse Women

800 Listeners

The Jasmine Star Show by Jasmine Star

The Jasmine Star Show

2,577 Listeners