In this episode, we dive deep with the founder of Raide Research, a new brand in the outdoor space. Kyle Siegel has a wide-ranging resume from Space X to Snapchat to North Face and DB. He breaks down everything it took to get Raide off the ground - and where he's going to go with it now that he's got things in motion. A big thank you to Kyle for willing to break down all the hard lessons he's learned so far on his journey. For many of us in the outdoor industry (and those wanting to join), the dream of starting a brand is a constant theme - and Kyle shares the realities of chasing this dream, and all the "fun" that comes with it. Raide Research: www.raideresearch.com

Kyle's BPC: Liquid Death is giving away a fighter jet - https://liquiddeath.com/pages/winajet The Pepsi / Jet Fighter documentary: https://www.youtube.com/watch?v=lzS8BQBcAu4 Aaron's BPC: Yuka app - htpps://yuka.io/en Rebranding PopTarts: https://www.instagram.com/p/C33eXhQx9a7/ Sign up for our newsletter: http://www.secondnature.media