Staying Solo | Business Strategy for Service Providers, Creatives and Consultants

Have you ever joined a business coaching program that promised to be the only system you'll ever need—only to wish for a time machine to get your money back?

Same. That's why I do things differently.

If you want the real, no-fluff experience of working with me, you're in the right place.

In this episode, I'm giving you the real deal on how I work with clients, why I'm not here to sell you a cookie-cutter formula, and how BS-Free Business is different.

Topics discussed in this episode include:

• Why there's so much cookie-cutter business advice.

• Determining what you need: coaching vs consulting.

• What real people have to say about working with me.

• The importance of community and working with people that understand your needs and capacity.

• Why accountability can be the backbone of business growth

• How to work with me in 2025.

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

Predictable revenue may not be flashy, but it's the foundation of a business that lasts.

While others chase trends and burnout, you'll have steady income, reliable clients, and peace of mind. Because a business that pays you consistently isn't boring—it's profitable, sustainable, and stress-free.

In this episode, we're discussing how to trade chaos for consistency, stop chasing quick wins, and start building income you can count on.

Topics discussed in this episode include:

• Why chasing trends won't save you.

• Why predictable income is the holy grail of a boring business.

• Steps to make a predictable income including:

• Retainers and recurring revenue.

• Making longer commitments.

• Productizing your services.

• Setting clear payment terms

• Building long-lasting client relationships.

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.

Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here

Ever wonder why some clients feel like a dream while others make you question everything?

Spoiler: It's not just bad luck—it might be misaligned values.

If your core values are buried on your website, you risk attracting the wrong clients who ignore boundaries and drain your energy.

But when your values are front and center, they act as a filter for you.

In this episode, we're talking about how to put your values to work so you land the right clients and lose the wrong ones—before they drain you dry.

Topics discussed in this episode include:

• Why your business needs to lead with values.

• How core values act as a built-in filter.

• Tips for defining your business values.

• Key questions to ask yourself when defining values.

• How to make your values clear to everyone.

• Why your values always need to come first.

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

Ever had someone nod blankly when you explain what you do? That's the problem with a broad niche—people don't get it, and if they don't, they won't hire you.

In 2025, specificity isn't optional—it's the key to standing out.

A broad niche means more competition and fewer ideal clients. But when you zero in on the right people, the right problem, and the right positioning? Everything clicks.

In this episode, we're breaking down why broad niches don't work anymore, how micro niching simplifies marketing, and what it takes to carve out a profitable, sustainable space for your business. Let's get into it.

Topics discussed in this episode include:

• Why picking a niche isn't that simple.

• What is a micro niche?

• Why micro niches work for today's market.

• How to choose your micro niche.

• A step-by-step example of how a micro niche can work.

• Why micro nicheing is

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

Most offer advice is a ticking time bomb—created for businesses nothing like yours by people who haven't worked with an actual client in years. It's overhyped, overcomplicated, and entirely out of touch.

From the mythical signature offer to the never-ending offer ladder, this advice isn't built for solo service providers but for mass-market, one-size-fits-all business models.

How do you create offers that actually work for your business in 2025? Topics discussed in this episode include:

• Why the advice about offers is so out of touch.

• The trap of the signature offer and why you need to steer clear.

• Using The Strategy Stack to create offers people will buy.

• The O.F.F.E.R.S. Audit and how to do one for your service business.

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

As a solo service provider, you've heard it before—nail the basics, then keep growing.

But business isn't static, and neither is your strategy. As you evolve, so should your foundation.

Meet the Strategy Stack—a framework to help you refine and strengthen your business, one layer at a time.

In this episode, I'm breaking down the Strategy Stack—what it is, how each layer fits together (because they have to), and how to keep your business on track, no matter what changes.

Topics discussed in this episode include:

• Why we often skip the basics and overcomplicate things.

• What is the Strategy Stack?

• Breaking down all 5 layers (in order) and why they matter to your business.

• The biggest mistakes people make with these fundamental, strategic parts of your business and how to avoid them.

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.

Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

Everyone's chasing six or seven figures like it's the ultimate goal—but is it really?

The truth is that revenue without purpose can leave you overworked, overwhelmed, and wondering if you've built a business or a burden.

Success isn't just about making more money. It's about making money that actually supports your life and goals. So, how do you break free from the revenue rat race and build a business that serves YOU?

In this episode, we're breaking down how you can approach business in a way that gets you out of the trap of constantly doing more and making more.

Topics discussed in this episode include:

• What it means to make money with meaning.

• Why do so many of us get caught in the constant cycle of hustling?

• How to recognize when you're chasing the wrong goals.

• Three specific steps to make money with meaning.

• What happens when you make money with meaning?

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.

Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

You're burnt out from the grind, drowning in noise, and questioning whether the version of success we were all sold was ever worth it.

Sound familiar?

Hustle culture promised us freedom, but all it delivered was stress, overwork, and businesses that feel more like a trap. We've been told that bigger is always better, that scaling is the only way forward, and that if we're struggling, we just need to "hire more" and push harder.

But what if the real secret to success isn't more—it's less?

In this episode, we're tearing down the myths of hustle culture and exploring a radically different approach: building a "boring" business that works for you.

Topics discussed in this episode include:

• Why chasing endless growth, big revenue, and scaling at all costs leads to burnout and dissatisfaction.

• How the entrepreneurship industry profits from pushing unsustainable success models.

• Why a simple, stable, and sustainable service business is the smarter, long-term choice and how a more intentional business can be more fulfilling.

• Why a well-structured business provides peace, stability, and long-term success.

• Why you should shift from expansion to strategic, values-aligned, and sustainable growth.

• How cutting unnecessary complexity creates a more efficient, drama-free business.

• Managing concerns around boredom, growth, and ambition.

• Actionable steps for building a boring business.

• How prioritizing well-being, boundaries, and balance leads to long-term success.

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.

Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

Adaptation is key if you want to run a sustainable service business as a team.

What worked a year (or even a month) ago may be ineffective in the current market. What your clients want may have evolved, and your personal goals may have changed.

The tricky part can be understanding when it's time to change things up or when it's best to stay on your current course.

In this episode, we're diving into how you can figure out your next move. Whether it's refining what's already working or reimagining what's next, this episode is packed with actionable insights to help you make a confident decision.

Topics discussed in this episode include:

• How the market has changed in the past few years why now may be the time to evolve.

• Signs you should persist on the path you're on, including questions to determine if your business model is still working.

• Surefire signs it may be time for a pivot.

• Four key actionable steps you can take to help you decide between persisting or pivoting.

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

Traditional planning often fails solo business owners…

Yet, everywhere you look, it's the same old thing: big, bold goals, detailed action plans, and endless hype about setting yourself up for your "best year ever."

The problem? You don't have endless resources to make all these big, lofty goals a reality. You're a team of one, meaning your time and energy are finite resources, so you must plan accordingly.

In today's episode, we'll explore the three pillars of the Staying Solo Framework—space, salary, and strategy—to help you build a sustainable plan for the new year.

Topics discussed in this episode include:

• Why planning tends to go wrong for solo business owners.

• Defining what 'enough' looks like for you.

• How to plan for specific pillars of the Staying Solo Framework:

• Space - protecting time and energy and managing your capacity.

• Salary - setting financial goals that matter and ensuring you're paying yourself appropriately.

• Strategy - aligning your business with your goals.

• Focusing on what really matters in your business.

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.

Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.