Good Content with Shannon McKinstrie

Staying Top of Mind with Instagram Stories


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Without stories, I would not have the business or the community I have today, I truly believe that. For years I've been using Instagram stories as a way to bond with my community, not just as a tool for selling or boosting engagement, but as a real connection, sharing what’s happening throughout my day, what I’m doing, where I’m going, what I’m watching. I want that connection for you too, so I’m sharing my own experiences, like how a single Instagram Story led me to my new favorite restaurant, and simple ways to invite your community into your world, building a trusted, engaged community while keeping your audience hooked, because we want to see more than just tips and tricks, we want to get to know who you are and connect with you on a personal level.   

In this episode we’ll be covering:

  • Sharing personal, everyday moments in Stories to create deeper human connections and boost engagement.
  • Recommending businesses and products in Stories to stay top of mind and create word-of-mouth referrals.
  • Balancing business promotion with personal content to make your social media presence relatable and enjoyable.
  • Leveraging Stories in a way that works for you to overcome burnout and reignite your passion for content creation.
  • Using Instagram Stories as a space to get comfortable on camera.


Recommended episodes:

  • Episode 040: Build More Connections with Everyday Moments
  • Episode 058: Embrace the Content Creator Mindset
  • Episode 062: Why You Don’t Need Fancy Content to Stand Out
  • Episode 050: Stories Work! Here’s how to make them work for YOU
  • Episode 072: Creator Style Content is for Everyone, Even You


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Good Content with Shannon McKinstrieBy Shannon McKinstrie

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