First things first, if you aren’t watching this episode, head over to YouTube so you can see Russ’s amazing suit!

You can tell by looking at him that former retailer and long-time home and gift rep Russ Jones nails personal branding.

Russ’s flair for Broadway, his dazzling suit, and his passion for retailers are part of his authentic story. In this episode, we’re in person at the Las Vegas Market, where Russ gives retailers a tip on how to walk the market to build THEIR story.

Straight from the mouth of Russ comes this great line: “The wheel works great, so why reinvent it?”...SO true. No need to reinvent yourself; be YOU! He shares how to use that to your advantage in your store by crafting ideas, being creative, building relationships, and more.

As a retailer turned rep, Russ knows both sides of the business. He shares advice for retailers to connect with the right reps so no one's time is wasted. Working with a rep should be a trust-filled, committed relationship because, as Russ says, he’s too old for a one-night stand.

This was such a fun conversation! You’ll be nodding your head along with Russ’s revelations and taking home some great tips too.

I’m rooting for your success.

What’s Inside:

• Building your personal brand as a retailer.
• How to use the market to craft your store’s story.
• The importance of creativity in retail.
• How to find and build a relationship with the right rep for your store.

Mentioned In This Episode:
Ivystone
Amazon.com: People Buy You: The Real Secret to what Matters Most in Business (Jeb Blount) eBook
EVOLVE 2024 in Denver, CO - Crystal Media
Social Media Hooks and Hacks - Crystal Media
Crystal Media Insiders
Crystal Media
Crystal on Instagram
Crystal Media on Instagram
Crystal Media Co - YouTube

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