🌎 This week, Mateo chatted with Isaac Morgado (@isaac.morgado), owner of MVMT Strength in London, Ontario. Most gym owners know they should be posting. Isaac explains how he does it consistently in about 30 minutes a week. After crossing $1M in annual revenue and averaging 140 leads per month, he’s built a simple system where long-form content, paid ads, and organic posts all support each other without taking over his life.

We break down his exact workflow, why perfectionism is holding gym owners back, and how planning just 7–10 days ahead can completely change your marketing results.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

MVMT Strength - (https://www.instagram.com/mvmtstrength/)

MVMT Strength - (Website) -  https://mvmts.ca

📺 Watch On:

https://www.youtube.com/@GymWorldWorldwide

🔥 Show Notes:

(0:00) Introduction and Background of Isaac Morgado

(2:39) Isaac's Content Strategy and Paid Ads

(4:43) Balancing Paid Ads and Organic Content

(7:19) Run a successful gym with Kilo (visit https://usekilo.com/)

(6:04) Tracking and Measuring Success

(7:53) The Role of Long-Form Content

(11:04) Types of Content and Engagement

(13:09) Using AI for Content Creation

(18:39) Managing Content Consistently

(23:47) The Importance of Personal Branding

(26:04) Final Thoughts and Advice for Gym Owners