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Stop trying to be the hero who carries everything. We dig into how Kasim built one of the most respected performance marketing agencies by mastering people, not platforms—then sold it for eight figures without ever being the technician. If you’ve felt stuck doing “all the things,” this conversation hands you a different operating system.

We start with the mindset flip: a real business distributes weight through systems and talent. Kasim explains why paying 10% above the top of market attracts peak performers who deliver nonlinear results, and how a single great vendor can multiply margins by eliminating chaos. We unpack when to hire vendors versus employees, why your first hire should be an executive assistant, and how to move from commodity thinking to a culture that values craftsmanship and autonomy.

Traffic fuels everything, so we break down the YouTube strategy that drove seven to eight‑month sales cycles with low CAC and high trust. Daily long‑form videos, no gatekeeping, retention over clickbait, and titles/thumbnails that promise exactly what the content delivers. Authenticity beats production value; useful content compounds authority and doubles as a recruiting magnet for elite talent. Then we get tactical on delegation: define the output and inputs, stay out of the middle, correct only what’s objectively wrong, and preserve authorship so ownership can flourish.

We zoom out to exits and wealth creation: why real estate is where money goes after it’s made, how multiples expand as EBITDA grows, and why a deliberate path to an exit is the most reliable route to life‑changing capital. Along the way, we touch on purpose after liquidity, clearing your slate to chase nine‑figure potential, and the discipline to choose opportunities that can truly move the needle.

If you’re ready to trade hustle for leverage—hire the best, build authority you own, delegate outcomes, and aim for a multiple that changes your life—this one’s for you. Enjoy the conversation, share it with a founder who needs it, and subscribe so you never miss new episodes.

To Learn more about Kasim Aslam: 

Linkedin: https://www.linkedin.com/in/kasimaslam

To Reach Jordan:

Email: [email protected]

Youtube:https://www.youtube.com/channel/UC9ejFXH1_BjdnxG4J8u93Zw

Facebook: https://www.facebook.com/jordan.edwards.7503

Instagram: https://www.instagram.com/jordanfedwards/

Linkedin: https://www.linkedin.com/in/jordanedwards5/

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Complimentary Edwards Consulting Session: https://calendly.com/jordan-edwardsconsulting/30min