Referrals are great, but they're not a business plan.

Marketing strategist Jeff Lobb joins James Dwiggins to explain why the best agents don't wait for referrals to happen. Instead, they intentionally build multiple communities of people who know, like, and trust them. The conversation also explores AI search, consumer behavior, and why agents who fail to adapt risk becoming the next BlackBerry.

Links mentioned in the episode:

Searchably AI: https://searchably.ai/

RealScout AI Search: https://support.realscout.com/en/articles/13015842-introducing-realscout-ai-search-for-pros

Connect with Jeff on LinkedIn - Facebook - Instagram and online at sparktankmedia.com.

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The views and opinions expressed on Real Estate Insiders Unfiltered are those of the hosts and guests in their personal capacities and do not necessarily reflect the views or positions of AGNT, Inc., eXp Realty, LLC, NextHome, Inc., or any of their respective affiliates, subsidiaries, officers, or directors.