If you think the key to business growth is chasing website stats, are you considering the fact that those numbers may not tell the full story? In this episode, metrics and data specialist Zoë Dew shares how tracking behaviors, not just clicks, can transform your revenue and clarity.

Zoë explains how she helps creative entrepreneurs grow by using data already sitting in their business, and not by chasing fleeting “industry-standard” metrics. We dig into the four core behaviors that predict sales and how to start tracking them, even if you hate spreadsheets.

Find It Quickly

00:42 - Meet Zoe

01:18 - The Importance of Data and Metrics

02:25 - Behavior-Driven Business Strategies

02:57 - Tracking and Analyzing Business Activities

04:53 - The Four Key Business Behaviors

06:15 - Email Marketing Insights

07:44 - Compounding Visibility and Customer Journey

09:36 - Effective Email Strategies

19:28 - Growing and Managing Your Email List

20:57 - Collaborations and Ads for List Growth

22:26 - The Creator Network Experience

24:34 - Challenges of List Growth and Audience Size

25:18 - Importance of Data-Driven Decisions

26:20 - Tracking and Analyzing Audience Behavior

31:23 - Tools for Tracking Website and Sales Data

33:49 - Understanding Customer Behavior and Sales Patterns

37:49 - Re-engaging Potential Customers

44:16 - The Power of Consistent Messaging

Mentioned in this Episode

Zero Google Moment of Truth

Ceels Lockley - Email Parade

Google Analytics

Microsoft Clarity

Hotjar

Hannah Isted - 10 Minute Marketing

Connect with Zoë

Website: zoedew.com

Instagram: instagram.com/zoerdew

Threads: threads.com/@zoerdew

Habit Tracker: zoedew.com/business-first-creatives