The Market Authority Show with Stefanie Lugo

Stop Making These Fatal Marketing Mistakes for 2025


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Schedule Your Free Real Estate Business Strategy Session NOW: http://bit.ly/4g7kvWi

Let’s take a deep dive into your real estate business and create a clear, actionable plan to help you:

→ Build simple, effective lead generation strategies that work for YOU

→ Deliver a client experience that gets you referrals and repeat business

→ Master time management to create more balance in your life

→ Adapt to changing consumer behavior and stay ahead of industry trends

→ Leverage cutting-edge technology for smarter, more efficient marketing

Stop making costly marketing blunders that could derail your real estate business in 2025! In this eye-opening conversation with Matthew Rathbun, I reveal the fatal marketing mistakes agents must avoid to stay competitive and thrive in a rapidly evolving industry.


You'll discover:

• Why traditional marketing tactics are becoming obsolete

• The shift in consumer behavior you can't afford to ignore

• How to leverage technology for maximum impact

• Strategies to stand out in a crowded digital landscape


Don't let outdated methods hold you back. Learn how to adapt your marketing approach, connect with your ideal clients, and skyrocket your success. Whether you're a seasoned pro or just starting out, this video is packed with actionable insights to transform your real estate business.



🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://bit.ly/4dOyAXK



📕 TABLE OF CONTENTS 📕

00:00 - Intro

03:16 - Year in Review

05:31 - Misinformation in Real Estate

08:48 - Mindset Advice for Agents

14:45 - Understanding Consumer Personas

17:17 - The Zero Moment of Truth Explained

19:15 - Adapting to Consumer Expectations

21:40 - Resistance to Change in Agents

26:35 - Evolution of the Average Agent

28:19 - Cutting Through Market Noise

30:15 - Articulating Your Value Proposition

34:37 - Consumer Expectations on Experience

40:54 - Setting Up Successful Consultations

42:17 - Effective Consultation Strategies

47:05 - Weekly Action Steps for Agents

48:00 - Step 1: Time Blocking Techniques

48:20 - Step 2: Crafting Your Story

49:10 - Step 3: Focus on Personal Development

52:05 - Connect with Matthew Rathbun Online



SHOP MY ESSENTIAL REAL ESTATE SYSTEMS:

Get my schedules and routines for realtors in my Time Management Guide: https://bit.ly/3PFCl7B

5x your referrals with my marketing plans and scripts in my Referral Mastery Guide: https://bit.ly/49aJGTG

Get my Follow Up Scripts and CRM campaigns in my No-Fail Follow Up Guide: https://bit.ly/49blJf7


------------------------------------------


Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz


Free CRM Guide (Updated 2024): https://stefanielugo.com/crm-freebie


Free 5x Your Referrals Guide (New in 2024): https://stefanielugo.com/referral-freebie


Grab my FREE Weekly Planner for Realtors (New in 2024): https://stefanielugo.com/time-freebie


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Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching


// FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/


// SOME OF MY FAVES:

*some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!


MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇


►Canva - https://partner.canva.com/c/2779009/6...

►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase)

►SendOut Cards - https://www.SendOutCards.com/u/brycelugo

►Reva - https://thinkreva.com/marketauthorityacademy/

►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge)

►Farming Mailers - Email me at [email protected] to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link)

►XYZ Media - work with my video editor! Email [email protected]



// ABOUT ME


I'm Stefanie Lugo, your real estate business coach!

I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible.


This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark?


#RealEstateMarketing #2025Trends #LeadGeneration #AgentSuccess



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The Market Authority Show with Stefanie LugoBy Stefanie Lugo

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