Send us a text

Understanding the right Amazon PPC metrics is crucial for increasing sales and improving ad performance. Many sellers rely on TACoS, but is it enough? Learn how to track PPC success using ROAS, market share, and category ranking to stay ahead of competitors.

Improve your Amazon PPC results. Download our PPC guide: https://bit.ly/3DLhywd

#AmazonPPC #amazonads #AmazonAdvertising

Watch these videos next:

Perfectly Time Your Amazon Ads https://www.youtube.com/watch?v=u_L4ShtrGqc&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=5

Drive More Sales in Early 2025 https://www.youtube.com/watch?v=3JCqAzSn9Tg&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=9

-----------------------------------------------

Problems with your Amazon listing? Let us fix it for better sales:  http://bit.ly/3B1LvHt

Need expert guidance on Amazon? Book a coaching session today: http://bit.ly/3B3HMJA

Timestamps

00:00 - What Metrics Matter in PPC?

00:28 - The TACoS Debate: Is It Still Relevant?

01:05 - Why ROAS & Market Share Are More Important

01:42 - Tracking Competitor Growth with PPC

02:19 - The Danger of Isolated PPC Data

02:48 - A Simple Analogy for Measuring PPC Success

03:14 - The Big Picture of Amazon PPC Performance

03:20 - Final Thoughts: Making PPC Easier

--------------------------------------------

Follow us:

LinkedIn: https://www.linkedin.com/company/28605816/

Instagram: https://www.instagram.com/stevenpopemag/

Pinterest: https://www.pinterest.com/myamazonguys/

Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229

Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show