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📧 In this episode of Law Firm Marketing Minute, Danny Decker continues the New Year marketing series with Marketing Resolution #2 and explains why your email list is the most valuable marketing asset your law firm can own. Danny breaks down why relying only on platforms like Google and social media puts your firm at risk, and why growing a targeted email list gives you control, stability, and long-term leverage. He also shares practical ways solo and small law firms can grow their email list in 2026 using simple lead magnets like checklists, webinars, and guides that attract the right prospects and nurture them over time.

📌 Key Takeaways:

• Why your email list is an asset you own, not rent
• How growing a targeted email list protects your firm from platform changes
• Simple lead magnet ideas law firms can use to grow their list in 2026

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