What actually matters in B2B marketing right now?

After attending Social Media Marketing World and AI Business World 2026, Michelle J Raymond shares the biggest lessons B2B marketers need to hear about AI, LinkedIn, strategy, thought leadership and why clarity matters more than ever.

Because after seeing all the AI tools, demos and hype, Michelle came to one conclusion:

AI won’t save bad marketing.

In fact, it might expose it even faster.

• Why strategy matters more in the AI era -
• The problem with scaling average content
• Why LinkedIn now rewards expertise and clarity
• The growing pressure on B2B marketing teams
• Why human perspective and original thinking matter more
• How to avoid burnout while adopting AI tools
• The role of Company Pages and employee advocacy in 2026
• Why most AI tools are accelerators, not replacements

If you’re a B2B marketer trying to keep up with AI, LinkedIn changes, content demands and constant pressure to do more, this episode will help you refocus on what actually moves results.

Key moments in this episode -

00:00 Why AI won’t save bad marketing

01:00 Inside Social Media Marketing World 2026

03:05 Why strategy matters more than ever

04:25 LinkedIn’s shift towards expertise and clarity

06:06 AI tools are accelerators, not replacements

09:30 Why human perspective matters more in B2B marketing

12:31 AI overwhelm and burnout for marketing teams

15:12 The biggest lesson from SMMW26: back to fundamentals

CONNECT WITH MICHELLE J RAYMOND

• Michelle J Raymond on LinkedIn
• Book a free intro call
• https://socialmediaforb2bgrowthpodcast.com/
• B2B Growth Co newsletter

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