Good Content with Shannon McKinstrie

Stories Work! Here’s How to Make Them Work for YOU


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If the “experts” are telling you not to post on stories, I wholeheartedly disagree. Instagram stories changed everything for me, so we’re going all in and discussing how to make stories work for YOU! Stories can be magical for your business, use them, love them, and have fun with them! Whether your goal is to boost engagement or increase sales, we’ll chat through some of my tried and true strategies that you can start using today. 

In this episode we’ll be covering:

  • My own business journey with Instagram Stories and how they changed everything.
  • Finding the best way to tailor stories to your business and lifestyle - there’s no wrong way!
  • Strategically using stories to make sales (I’ll walk you through my go-to method!)
  • Sharing daily stories and connecting over mundane day to day activities.  
  • Using your goals to define your story strategy.


More episodes:

  • Episode 007: Relatability in Everyday Content with Instagram Stories and Reels
  • Episode 032: We All Start at Zero: Embrace Storytelling to Connect with Your Community
  • Episode 040: Build More Connections with Everyday Moments
  • Episode 043: We’re Getting Back to Basics and Loving Our Content



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Good Content with Shannon McKinstrieBy Shannon McKinstrie

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