What's your 30-second elevator speech? That your gym is state of the art? That you have all the best equipment, the most qualified trainers and the smartest programming around?

That's cool, but it's probably not going to get you many new clients. Customers don't want to hear you talk about yourself; they want you to talk about them. How they'll accomplish their goals and improve their lives with your product or service.

It's not rocket science; all you have to do is tell a story—and make sure the customer is the lead character.

Here, Two-Brain mentor Jay Williams shares what he learned from Donald Miller's "Building a StoryBrand: Clarify Your Message So Customers Will Listen" and the two-day StoryBrand workshop in Nashville.

You'll learn about the seven basic plots of all stories and the seven steps of every hero's journey. Then, you'll learn how to apply it all to your business and tell the stories your customers will resonate with.

Links:

StoryBrand
"Building a StoryBrand: Clarify Your Message So Customers Will Listen"
CrossFit Hale
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Contact:

[email protected]

Timeline:

3:56 – What happened after Jay Williams started implementing the StoryBrand method at his gym.

5:38 – A lesson from Lego.

6:19 – What happens at the StoryBrand workshop.

8:51 – The importance of clarifying your message.

11:07 – Invite your customers into a story.

11:51 – The seven basic plots of every story ever written.

13:41 – Get to know your hero character.

15:50 – Identify internal and external problems.

16:57 – Become the guide.

17:36 – You are not the hero, but you need authority.

20:28 – Give them a plan.

21:56 – Call them to action.

24:17 – Lead magnets as transitional calls to action.

26:52 – Immediate, long-term, specific and general success.

30:10 – The storytelling mistake most gyms are making.

31:58 – Pairing the script with No-Sweat Intros.

34:08 – Make sure your story resonates with the audience you’re trying to reach.

36:39 – Do you need to go to a StoryBrand seminar?

40:29 – Experiment and test.

43:43 – Applying StoryBrand principles to your website content.

46:34 – StoryBrand: Is it the answer to all your problems?