Good Content with Shannon McKinstrie

Strategies for Genuine and Engaging Social Media Content


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Is growing a business and marketing going to be a lot of work? Yes, of course it is! But what I want to do is make your life a whole lot easier by making the process as simple as possible. Stay tuned because I’m revealing exactly what I do to create good content, in less than five minutes. I want to help you create better content, so let’s dive in so you can start today!

In this episode we’ll be covering:

  • Understanding your audience's needs and mindset for relatable content
  • Questions to ask yourself before making your next Instagram post
  • How to apply the 4 H’s when creating your content
  • The types of content that we save and share most
  • Why we follow so many people and what makes us hit that follow button


Want to hear more about the Four H's? Head over to Episode 2 for a breakdown of applying the Four H's to your content.

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Good Content with Shannon McKinstrieBy Shannon McKinstrie

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