Strength Changes Everything

Join us for this replay from the archives and learn more about starting and sticking with the right exercise program!

Brian and Amy dig into the top five reasons why people can't begin or stick with the average fitness program and why those barriers don't exist over at the Exercise Coach. Learn what's holding you back from making strength training a regular part of your life and why the Exercise Coach paradigm may be right for you no matter how old you are or what fitness level you bring to the table.

• Nearly 85% of the population is not engaging in meaning and regular exercise. Conventional exercise guidelines have failed for most people.
• Some of the main obstacles preventing people from doing what they need to do are having the time and being concerned with safety.
• Many people live with some sort of pain so they want to avoid exercise that they believe will exacerbate their condition, this is especially true for people over the age of 40.
• Roughly 1 in 2 adults are afflicted by a musculoskeletal condition and when it comes to conventional fitness it may not be a good option for those people. The Exercise Coach approach takes this into account and tailors the exercise to the person's unique situation.
• Meeting people where they are is the core of the Exercise Coach and without that first step, they may never make fitness a part of their life.
• The top 5 reasons that people don't start or stick with exercising begin with not having enough time. 42% of people say they don't have enough time, the next biggest reason is a lack of motivation.
• A lack of motivation is understandable when you consider why someone would want to pursue the traditional exercise path that hasn't given them the results they want.
• The third biggest reason is that some people just don't like exercise. For many clients of the Exercise Coach, this belief is often flipped on its head as people achieve results and transform their bodies.
• The fourth biggest reason is work getting in the way. Committing to multiple hours a week to a fitness program can be daunting, which is why the Exercise Coach approach is so revolutionary.
• The fifth most common reason for people avoiding exercise is that they "feel" too old. 41 is the average that most Americans feel too old to exercise. Some people even believe that they need to get in shape before working out.
• The irony of not feeling like you belong in an exercise facility is that the older you get the more important exercise and strength training becomes for your longevity.
• 63% of people believe that their habit of not exercising enough will shorten their lifespan. People know they need to exercise and by not doing anything, they are adding to their stress and shame.
• Almost everyone can identify with one of those barriers, even if you enjoy exercise you can probably see people in your life that fall into those categories.
• Fitness hasn't done much to remove those barriers over the past five decades but the Exercise Coach is working to make fitness available to everybody.
• The data and tracking that Exercise Coach provides to its clients is crucial to their success. Seeing progress is a huge component of maintaining motivation.
• Not seeing results fast enough can be very demotivating and this prevents people from sticking with an exercise program. This is why having a guide and coach to help you reach those results is so important.
• A bad experience exercising or an increase in pain can also be an obstacle that prevents people from staying with their program.
• You will be hard-pressed to find another business that cares more about your fitness results than Exercise Coach.
• Compare exercising to brushing your teeth. Exercising is a healthy long-term habit that changes your health trajectory for the better.
• Amy plays a client testimonial from Brenda and how the Exercise Coach completely changed her mindset around exercise and how the program overcame her obstacles.
• In terms of the fitness industry, the Exercise Coach is a very private and intimate program involving one-on-one coaching instead of the more common group activity that you would find in a gym. It's mainly about coaching and understanding what each individual needs to achieve their fitness goals.

Link:

exercisecoach.com

This podcast and blog are provided to you for entertainment and informational purposes only. By accessing either, you agree that neither constitute medical advice nor should they be substituted for professional medical advice or care. Use of this podcast or blog to treat any medical condition is strictly prohibited. Consult your physician for any medical condition you may be having. In no event will any podcast or blog hosts, guests, or contributors, Exercise Coach USA, LLC, Gymbot LLC, any subsidiaries or affiliates of same, or any of their respective directors, officers, employees, or agents, be responsible for any injury, loss, or damage to you or others due to any podcast or blog content.

Join us for this replay from the archives and learn more about our optimal exercise program...

Brian and Amy break down some of the most common misconceptions around exercise and reveal how Exercise Coach clients are getting maximal results from only a couple 20-minute workouts each week. Learn the three most important aspects of exercise and why you need to think about exercise completely differently if you want to achieve the health and fitness results you want.

• The manner in which we exercise really matters because what's at stake is significant. Exercise is a strategy that people can use to improve their quality of life, so how you go about doing it matters.
• Many people avoid the gym because they are worried about getting hurt. This makes sticking with an exercise program especially challenging, which is where the Exercise Coach comes in.
• Effective personal strength training fundamentally changes what's required to get the results people want from exercise. It changes every system of the body for the better.
• There are a lot of different ways to exercise, but at the Exercise Coach they've found that the evidence shows the superior method to be strength training.
• Exercise is a means to an end, not an end in itself. We need to think about what results we are trying to achieve and tailor the exercise to bring about those changes.
• You can exercise for health, fitness, or sports performance and they each have some overlap but are different ways to get the results you are trying to achieve.
• It's important to understand what you are trying to do during a workout. Counting reps or total time moving aren't very helpful. The real point of exercise is actually to stimulate the body's natural ability to adapt to stress.
• When we exercise, there is an exercise effect that takes place which is often confused for the results of training. The results that we actually seek from exercise are adaptations produced by our bodies in response to the challenge of exercise.
• If we don't exercise the way that's appropriate for our goal, we may put in a lot of work and still not get the results that we want.
• The optimal exercise approach focuses on safety, effectiveness, and efficiency. This is the best way to compare the different approaches and figure out what's appropriate for you.
• Exercise is nothing more than a stressor and only serves as a stimulus if it is sufficiently intense. We become stronger and fitter if the stressor is enough to force an adaptation.
• The stressor doesn't produce the result, the body does when you give it the rest and nutrition it needs to accomplish that.
• The average amount of time it takes for your body to recover and become stronger is a couple of days which is why the Exercise Coach employs intense periods of exercise a couple of times a week.
• The frequency that we need to perform high intensity exercise is less when the intensity itself is higher.
• Muscle is the window to the rest of the body. Growing stronger makes the rest of your body more effective as well.
• The Exercise Coach approach is to get the maximal results in the shortest length of time. There is an inverse relationship between intensity and duration of exercise. The level of intensity required to create adaptations is high but doesn't require much time.
• Studies have shown that a single set of exercises at the right level of intensity is more effective than multiple sets. Exercising intensely for 20 minutes is sufficient to achieve results.
• The conventional wisdom of needing to exercise more doesn't bear out. Why not spend as little time as possible to get the best results you are looking for?
• Optimizing exercise allows you to enjoy more of the good things in life.
• Safety is essential for exercise. Many exercises can be fun but if the focus is on results, it's better to avoid the risk.
• The biggest key to making exercise safe is being in control of the forces that are applied to the body. The key to reducing force in strength training is using slow controlled movements instead of explosive movements.
• There is research that shows high intensity strength training is safe even for people with elevated blood pressure or other cardiovascular issues, and it even has beneficial health effects.
• Strength Training at the Exercise Coach is a great way to engage in exercise and improve your health even if you have orthopedic or cardiovascular concerns.
• Amy describes the story of an Exercise Coach client that lost 62 lbs in six months and achieved excellent health improvements in all areas of their life.
• The Exercise Coach can help you no matter where your current fitness level is. The coaches are very good at meeting people where they are and tailoring the program to the person's situation.

Link:

exercisecoach.com

This podcast and blog are provided to you for entertainment and informational purposes only. By accessing either, you agree that neither constitute medical advice nor should they be substituted for professional medical advice or care. Use of this podcast or blog to treat any medical condition is strictly prohibited. Consult your physician for any medical condition you may be having. In no event will any podcast or blog hosts, guests, or contributors, Exercise Coach USA, LLC, Gymbot LLC, any subsidiaries or affiliates of same, or any of their respective directors, officers, employees, or agents, be responsible for any injury, loss, or damage to you or others due to any podcast or blog content.

Join us for this replay from the archives and learn more about our origin story...

Brian Cygan and Amy Hudson reveal the origin story of the Exercise Coach and the one book that completely changed the trajectory of Brian's life by transforming his understanding of what strength training can do in your life and how quickly you can see results. Find out how the Exercise Coach is changing lives 20 minutes at a time.

• The goal of the Strength Changes Everything podcast is to inspire and empower people to live life at their full physical potential. Simply put: strength changes everything.
• Effective personal strength training fundamentally changes everything about your body for the better. It also changes the requirements to get all of the health and fitness results that matter most to you.
• If you want to look better and feel better then this podcast is for you, especially if you're over 40 and started experiencing the effects of the aging process, even if you're not excited or interested in going to the gym.
• Brian is also going to discuss the Exercise Coach which is the application of the principles that flow out of the Strength Changes Everything philosophy.
• Brian has been in the fitness industry for the past 20 years and in the process has become pretty passionate about a few things, mainly the science and business of fitness and getting the value of fitness knowledge into the world.
• As a former athlete, Brian became very interested in the science of strength training which led to him going to school for kinesiology.
• The classical science aspects of his degree made sense to Brian, but his education left him with a lot of questions on the application of strength training.
• On the last day of his schooling, a classmate gave Brian a book to read called A Rational Approach to Strength Training, and just by reading the first few chapters, it transformed Brian's understanding of exercise.
• Brian learned an approach to exercise that was very different from the approach that he had been exposed to in school or as an athlete. The new approach can be summed up in three things: the science says that exercise should be brief, intense, and infrequent.
• Brian tells the story of how he worked with a basketball player and helped him put on over 20 pounds of muscle over the course of 12 weeks while only exercising once a week for 20 minutes to get those results.
• Brian's newfound approach caused a bit of conflict with the department he was working in and eventually, Brian decided to leave to find somewhere else he could apply those principles. He found a fitness studio that specialized in the application of those principles and after working there for a year found that he was extremely passionate about helping people of all ages and fitness levels.
• That was also around the time that Brian discovered his entrepreneurial spirit and when he and his wife co-founded a business called the Exercise Coach.
• Brian partnered up with another company called Exerbotics to launch the franchise. The technology they provided allowed them to standardize the approach and customize the plan more deeply for anyone that wanted to participate.
• Brian now has hundreds of locations of the Exercise Coach all over the country with plans to open more over the coming years.
• Amy's story started off by being introduced to Brian many years ago in the Chicago area. She had recently given birth to her second child and was trying to get back to her pre-baby weight and found herself spending hours each week exercising in the only way that she knew which were long runs.
• Brian invited Amy and her husband to try out the Exercise Coach program and within six months, she noticed an incredible shift in her body composition. For the first time in her life, she felt athletic and capable.
• At the same time, they learned about the nutrition aspects of fitness and started making healthier choices. She got so excited about healthy eating that Amy started a blog on the topic.
• Once Amy started learning about the profound health and longevity benefits of strength training she realized that it's truly a transformative thing and can change the trajectory of someone's health for their lifetime.
• Right before the birth of her third daughter Amy and her husband moved to Minneapolis and decided to open their own Exercise Coach.
• The first five episodes of the podcast are meant to be the foundational overview of the Strength Changes Everything philosophy.
• We're going to cover why not all exercise is the same, why people aren't exercising and the obstacles people face in their fitness journey, the scientific paradigm that underlies the philosophy, the problem of people's loss of health and fitness and they age, and what can be accomplished by a 20-minute workout once a week.

Link:

exercisecoach.com

This podcast and blog are provided to you for entertainment and informational purposes only. By accessing either, you agree that neither constitute medical advice nor should they be substituted for professional medical advice or care. Use of this podcast or blog to treat any medical condition is strictly prohibited. Consult your physician for any medical condition you may be having. In no event will any podcast or blog hosts, guests, or contributors, Exercise Coach USA, LLC, Gymbot LLC, any subsidiaries or affiliates of same, or any of their respective directors, officers, employees, or agents, be responsible for any injury, loss, or damage to you or others due to any podcast or blog content.

We are replaying one of our most popular episodes for you this week!

Brian and Amy explore a couple of articles talking about the impacts of weight loss vs. exercise on longevity, and discuss the myths surrounding losing weight and achieving optimal physical health. Learn why focusing on losing weight is the wrong goal, and why a proper strength training program is the best way to maintain fitness as we age.

• There is a ton of information regarding health and fitness out there, and sometimes the info conflicts, so discerning the truth can be challenging.
• A recent article published in the New York Times essentially claimed that exercise is more important than weight loss for longevity. The behavior of exercising matters more statistically than losing weight, but that could be narrowed down to having a higher fitness level is more important than weight loss.
• Activity has its limitations related to weight loss and increasing longevity. Intentional exercise is a means to an end. The goal of which is to change the systems of the body for the better.
• Muscle quality is one of the #1 predictors of mortality. The exercise and muscle mass itself doesn't increase your longevity, but they are correlated to the physiological effects that are.
• Weight loss is hard. It has to be combined with nutritional changes, and if your goal is to be thinner, the optimal path is to combine exercise that maximizes muscle health and proper whole foods nutrition. However, when it comes to overall health, there are positive changes outside of weight loss.
• The research looked at overweight and obese individuals with health problems, and they found that poeple that exercised effectively saw great results, whether or not they lost any weight.
• Exercising and improving the related biomarkers leads to better longevity, even more than people that simply lose weight by dieting.
• Blood pressure, cholesterol, and insulin resistance are the measures that truly indicate someone's health and overall longevity, far more than their weight.
• There are a number of ways to lose weight that are extremely unhealthy. Cutting calories without strength training is one of the worst ways you can lose weight.
• Another study involved 81 sedentary overweight women and putting them into a walking program. At the end of 12 weeks, a few women had lost some body fat, but 55 of them had actually gained weight. Just moving your body will not cause weight loss, nor will it improve the systems of the body.
• In terms of exercise for anyone over the age of 30, we need to target the optimization of muscle mass and strength through exercise. Sarcopenia is the root cause of the deterioration of fitness as we age.
• Compared against each other, exercise is considerably more beneficial than simple weight loss. In some studies, weight loss had no improvement on mortality risk at all.
• Activity and weight loss are not enough. Even if you've had trouble losing weight in the past, you can make a huge difference in your health by starting an effective strength training program.

Links:

exercisecoach.com

This podcast and blog are provided to you for entertainment and informational purposes only. By accessing either, you agree that neither constitute medical advice nor should they be substituted for professional medical advice or care. Use of this podcast or blog to treat any medical condition is strictly prohibited. Consult your physician for any medical condition you may be having. In no event will any podcast or blog hosts, guests, or contributors, Exercise Coach USA, LLC, Gymbot LLC, any subsidiaries or affiliates of same, or any of their respective directors, officers, employees, or agents, be responsible for any injury, loss, or damage to you or others due to any podcast or blog content.

We are replaying one of our most popular episodes for you this week!

Amy and Brian explore the question "Should you pre-exhaust your muscles with isolation exercises before taking on compound movements?" Find out why the idea of the pre-exhaustion sequence is actually hurting your fitness progress and why putting compound exercises at the very beginning of your exercise program is the key to getting the most results in the shortest amount of time.

• Pre-exhaustion is the idea that performing an isolation exercise prior to a compound exercise is more effective in training that particular muscle. This is mainly due to the experience and burn involved.
• Research out of the UK looked at pre-exhaustion to see if it had a positive effect on the fitness results of a group of athletes and they found that there was no significant difference.
• Pre-exhaustion training provides no greater benefit when compared with other exercise programs that involve more rest between sets or by a program that prioritises compound movements over isolation movements.
• This supports the approach of the Exercise Coach where you perform big movements first. Doing movements that involve a lot of muscle mass generates a greater hormonal result for the body which leads to better systemic results.
• By starting off with the larger, more difficult movements first you get the additional hormonal benefit which will make the following isolation movements a bit easier. Compound movements being performed early in the workout without isolation movements in front of them also allows the Exercise Coach to get better fitness data on their clients.
• You tend to get better results on exercises that you prioritize earlier in a workout.

Link:

exercisecoach.com

This podcast and blog are provided to you for entertainment and informational purposes only. By accessing either, you agree that neither constitute medical advice nor should they be substituted for professional medical advice or care. Use of this podcast or blog to treat any medical condition is strictly prohibited. Consult your physician for any medical condition you may be having. In no event will any podcast or blog hosts, guests, or contributors, Exercise Coach USA, LLC, Gymbot LLC, any subsidiaries or affiliates of same, or any of their respective directors, officers, employees, or agents, be responsible for any injury, loss, or damage to you or others due to any podcast or blog content.

We are replaying one of our most popular episodes for you this week!

Discover the secret to amplifying your total-body fitness results while also spending less time at the gym. Find out why multi-joint movements can have a serious positive impact on your strength and physical fitness while taking less time to perform, as well as which exercise is the most effective movement in The Exercise Coach program.

• The aim of The Exercise Coach is to design workouts that are total body focused, safe, and effective while also maximizing workout motivation and consistent adherence.
• All exercise can be broken down into two kinds of human movements. These are multi-joint movements, also known as compound movements, and single-joint movements, also known as isolation movements.
• Chin-ups are the classic example of a compound movement whereas a bicep curl is an isolation movement. No matter how you move, it will always fall into one of those two categories.
• The Exercise Coach prioritizes compound movements due to their effectiveness and efficiency. They give you more of the results you want from an exercise program in the shortest amount of time possible.
• Researchers studied the effects of compound movements and found significant differences when compared to isolation movements because of their hormonal effects on the body.
• The leg press is perhaps the most important exercise within The Exercise Coach fitness program because of the way it delivers a total-body systemic effect.
• The Exercise Coach allows you to maximize results and minimize time, while providing safe and comfortable exercises to perform, which is why so many clients are able to stick to the program for the long term.
• Adding in compound movements to your exercise program releases a hormonal effect that will amplify the results you are looking for in other areas of the body.

Link:

exercisecoach.com

This podcast and blog are provided to you for entertainment and informational purposes only. By accessing either, you agree that neither constitute medical advice nor should they be substituted for professional medical advice or care. Use of this podcast or blog to treat any medical condition is strictly prohibited. Consult your physician for any medical condition you may be having. In no event will any podcast or blog hosts, guests, or contributors, Exercise Coach USA, LLC, Gymbot LLC, any subsidiaries or affiliates of same, or any of their respective directors, officers, employees, or agents, be responsible for any injury, loss, or damage to you or others due to any podcast or blog content.

We are replaying one of our most popular episodes for you this week!

When it comes to fitness results, the key to rapid, positive changes is having a coach who can give you the accountability and motivation you need to work harder and more effectively while still being safe. Brian Cygan and Amy Hudson discuss why supervision is the key to effective strength training, and how when that's combined with the digital feedback at the Exercise Coach, you can achieve the fitness results you've always wanted.

• It's been said that the most forgotten variable in strength training is supervision.
• There is plenty of research that verifies the personal health benefits of strength training but we need to remember that the vast majority of those studies are supervised. The researchers are effectively acting as personal trainers who are supervising and providing motivation and guidance.
• Other studies have shown that supervised strength training leads to greater strength increases than unsupervised training. The smaller the coach's class size, the greater the effect.
• When researchers looked at supervised strength training with seniors, they found that when the supervision stops the results diminish or regress, even if the participant continues in a program on their own.
• The supervision of strength training is the key to making it effective.
• At the Exercise Coach, the coaches are present to make a difference in three areas: safety, effectiveness, and efficiency.
• When we talk about safety we are referring to not only keeping a session injury-free, but also that workouts can be continued over the long-term. A qualified professional is going to be watching the form and techniques used while also choosing the right loads and machines for the task. Your workouts should be designed for you and your body, focusing on your current levels of fitness, strength, and ability.
• The effectiveness of an exercise session is determined by the level of stimulus being applied to the body. Effort levels are of paramount importance and supervision provided by a personal trainer has to bring about higher levels of effort than an individual could manage on their own.
• Studies have shown that people are capable of producing more force and working harder when someone is present and giving them verbal encouragement and accountability.
• Digital feedback from the exercise machines, when combined with supervision, further increases a person's ability to produce force.
• In order for strength training to be effective, you have to pay close attention to form and technique. This is something that a trainer can provide more effectively than someone exercising on their own.
• Many people fail to achieve the fitness results they are looking for from exercise because they are unable to exercise at the right intensity. It's also possible to work at too high of an intensity and get injured. A coach helps you achieve the optimal intensity for your body.
• The Exercise Coach creates plans that are personalized and optimal for each individual. When it comes to efficiency, clients never have to wonder which muscles to exercise or what to do next. The coaches get everything set up according to plan. This allows the client to focus on their form and their goal and makes it possible to deliver those results with a 20-minute workout.
• When you work harder, it decreases the time it takes to see improvements in your fitness, which is why we optimize every second of every workout.
• A trainer's supervision means that you are going to work harder, but the encouragement of a good team will make it enjoyable.

Link:

exercisecoach.com

This podcast and blog are provided to you for entertainment and informational purposes only. By accessing either, you agree that neither constitute medical advice nor should they be substituted for professional medical advice or care. Use of this podcast or blog to treat any medical condition is strictly prohibited. Consult your physician for any medical condition you may be having. In no event will any podcast or blog hosts, guests, or contributors, Exercise Coach USA, LLC, Gymbot LLC, any subsidiaries or affiliates of same, or any of their respective directors, officers, employees, or agents, be responsible for any injury, loss, or damage to you or others due to any podcast or blog content.

We are replaying one of our most popular episodes for you this week!

Dr. James Fisher answers the question "Why does muscle really matter for weight loss?" Find out why muscle mass should be a vital component of your weight loss strategy and why dieting without strength training is a recipe for long term disaster for your body.

• There is a direct connection between your body's muscle mass and its metabolic effectiveness, the ability to lose fat and keep it off, and your overall health.
• Why does muscle matter for weight loss? Muscle is metabolic reactive and consumes calories just by existing. You will burn a larger number of calories on a daily basis by having more muscle mass than someone with less.
• Instead of thinking about weight loss, we should think of it as fat loss because we don't want to lose just any kind of weight, we want to improve body composition.
• Focusing on weight loss can be discouraging when people lose less weight than they hoped without taking into account gains in muscle mass.
• Without strength training, any weight you lose with dieting or activity will not be as much fat as you could lose by incorporating strength training into your routine.
• Anyone who goes on a calorie reduction plan to lose weight will end up with about 50% of the weight loss occurring within their muscle mass, which is an absolute tragedy. We want to hang on to as much muscle mass as we can as we age.
• Diet and cardio without strength training exacerbate the loss of metabolically valuable muscle tissue.
• Protein is a great calorie to consume as it's thermogenic and used to absorb some of the protein you take in. Government nutrition guidelines should be adjusted to account for this.
• Maintaining your muscle mass has the additional benefit of preventing and reducing injuries so you can continue enjoying aerobic activities as you age.
• Weight loss without strength training results in frailty. In the older population, people who are lean are generally weak and have poor mobility. The best thing to do is to focus on strength training to build muscle and improve quality of life along the way.
• If you increase the amount of muscle mass you have, you will burn more calories by default. Muscle also stores glucose, which will help you with insulin-related conditions like Diabetes.

Link:

exercisecoach.com

This podcast and blog are provided to you for entertainment and informational purposes only. By accessing either, you agree that neither constitute medical advice nor should they be substituted for professional medical advice or care. Use of this podcast or blog to treat any medical condition is strictly prohibited. Consult your physician for any medical condition you may be having. In no event will any podcast or blog hosts, guests, or contributors, Exercise Coach USA, LLC, Gymbot LLC, any subsidiaries or affiliates of same, or any of their respective directors, officers, employees, or agents, be responsible for any injury, loss, or damage to you or others due to any podcast or blog content.

We are replaying one of our most popular episodes for you this week!

Learn how a little-known principle in exercise determines whether you get the fitness results you are looking for, or you just spend some time moving weights up and down at the gym. Find out why the dose-response to exercise is what you should really be paying attention to, and how it can guide you to easier fitness gains in a shorter amount of time.

• More exercise is not necessarily better. The dose-response relationship applies not only to medication and stressors but also to exercise.
• It describes the magnitude of the response the body has in response to a stressor, in this case exercise and the response is the result that we are looking for.
• Your body is what produces the results and adaptations that you want, not the exercise. If the stress is of sufficient intensity or quality, you will get the response that you want. Just going through the motions of exercise won't necessarily produce an adaptive response in the body.
• You also need to give the body enough time and resources to produce the response you are looking for. Exercising too often is actually preventing your body from adapting and growing. This is how athletes experience overtraining.
• The adaptations occur after the exercise session is complete, and only if the stimulus is of a high enough intensity and quality.
• Exercise is a means to an end, not an end in itself. Just putting in time exercising isn't necessarily a good thing. A lot of what passes for exercise is just enjoyable activity, and it won't trigger adaptations or reverse the effects of aging.
• Exercise impacts every system of the body. For every single exercise session, you should be able to measure the improvements in fitness level. This is a key component of the program at the Exercise Coach.
• When you don't see improvements between sessions, it means one of two things. Either you need to increase the intensity of the exercise, or increase the amount of rest and recovery between sessions.
• Your dose-response is very individualized. The amount of stimulus you need to generate an adaptation will vary. At the Exercise Coach, client's individual abilities are measured and programs are designed to be just the right fit for them.
• At the end of the day, the right intensity for one is different from the right intensity for another.

Link:

exercisecoach.com

This podcast and blog are provided to you for entertainment and informational purposes only. By accessing either, you agree that neither constitute medical advice nor should they be substituted for professional medical advice or care. Use of this podcast or blog to treat any medical condition is strictly prohibited. Consult your physician for any medical condition you may be having. In no event will any podcast or blog hosts, guests, or contributors, Exercise Coach USA, LLC, Gymbot LLC, any subsidiaries or affiliates of same, or any of their respective directors, officers, employees, or agents, be responsible for any injury, loss, or damage to you or others due to any podcast or blog content.

We are replaying one of our most popular episodes for you this week!

Amy and Jesse Hudson explore the reasons the Exercise Coach saw phenomenal growth over the past 18 months while other fitness brands struggled to stay open. Learn about the key differences in the business model that make the Exercise Coach a great franchise to open, and why the community of franchisees that support one another is the secret ingredient to franchise success.

• Jesse is the National Franchise Director for the Exercise Coach. His job is to work with franchise candidates and educating them on what it means to open an Exercise Coach location and recruiting quality business owners to help continue the company's growth.
• The last year was notoriously difficult for the fitness industry. Jesse had the opportunity to write an article last year detailing the growth of the Exercise Coach during the Covid pandemic in a national franchise journal. The number one factor that Jesse identified of the Exercise Coach brand was the one-to-one service delivery.
• Coach-led exercise environments have shown that they deliver excellent results, and this operating model has proven to be very resilient over the last year and really set the Exercise Coach apart from the traditional gyms.
• Even during restrictions, the Exercise Coach was able to train and cater to the same number of clients. The fact that it's a personal training brand that doesn't need as many clients in a single room has kept the Exercise Coach as a very desirable option for franchisee candidates.
• One thing that franchise candidates notice when they go through the process is the strength of the culture of the company. Without a good relationship between the franchisee and the franchisor, the brand suffers but people saw that Exercise Coach was a brand that went above and beyond to support franchisees.
• In franchise evaluation, there is a process called validation where you independently verify the information you're receiving. This was another major factor in the growth of the Exercise Coach as existing franchisees felt well taken care of.
• The third component of the Exercise Coach's strong growth is the franchise owners themselves. For most franchise owners, it's their first time in business and 2020 was a time where many people questioned their decisions.
• When you go through a crisis, you can't be certain what's going to happen but Exercise Coach franchisees really came together to help offer each other advice and support on how to deal with the challenges over the past year.
• As unfortunate as it is to go through something like the pandemic, in some ways, it does reveal the strength or the weakness in a brand, and we can definitely say that the pandemic revealed a lot of strength within the Exercise Coach.
• The Exercise Coach is positioned for even greater growth in 2021. There are currently over 120 locations operating right now, with an additional 100 territories coming in the US. The long-term development goal is to open 50-60 territories each year going forward.
• There is a wave coming. People want to get in shape and spend money on themselves and their families again. The Exercise Coach continues to be one of the strongest fitness franchises in the industry and many investors are recognizing that.
• The high-tech and completely personalized approach is the future of fitness, and more people and investors are realizing that and coming on board.
• It's much easier to walk into a system already in place and run with it, opening a franchise is a great way to start. Jesse believes that the Exercise Coach is going to be the best in fitness over the next three to five years.

Link:

exercisecoach.com

This podcast and blog are provided to you for entertainment and informational purposes only. By accessing either, you agree that neither constitute medical advice nor should they be substituted for professional medical advice or care. Use of this podcast or blog to treat any medical condition is strictly prohibited. Consult your physician for any medical condition you may be having. In no event will any podcast or blog hosts, guests, or contributors, Exercise Coach USA, LLC, Gymbot LLC, any subsidiaries or affiliates of same, or any of their respective directors, officers, employees, or agents, be responsible for any injury, loss, or damage to you or others due to any podcast or blog content.