Strictly Business

A key piece of the massive marketing machinery behind Marvel blockbusters like "Avengers: Infinity War" and "Black Panther" are the partnerships struck with consumer brands as varied as American Airlines and Lexus to help get the word out. Mindy Hamilton, senior VP of global partnerships and marketing at Marvel, discusses how she puts the 'art' in partnerships.

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The longtime book publishing agent discusses the state of the book business, the increasing importance of film and TV licensing, the mysteries of working the Amazon, and how she shopped passion projects for everyone from Prince to Bob Iger to Tom Hanks.

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Actor-comedian Kevin Hart looks beyond his movie career in an interview that explores his ambitions to follow in the footsteps of Jay Z and Ellen DeGeneres by making the transition from talent for hire to owner of a growing empire of media properties like digital content venture Laugh Out Loud and production company HartBeat.

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