Instagram, TikTok, Facebook... wherever your business is showing up, you need to be leveraging video content and a real human face to represent your store! Humanity is what sets you apart from your big box counterparts.

Who that face is, is up to you. It can be just the owner, the team, a combo of the two, or even customers and influencers.

In this episode, I get into the pros and cons of each type of social face and how YOU can figure out what is right.

One of my favorite “Case Studies”, if you will, is a unique shop in Brooklyn, Catbird, whose socials evolved over time from solely the owner to a mix of team and influencers. There are SO many options for how you can structure your socials to fit your business and your customers.

Another key factor: Getting Personal. Personal details on your business's social media accounts build trust, build relationships, and create lifelong customers. And getting personal doesn’t have to mean sharing food pictures—or could it? But anything that matters to you—your thoughts, routines, values, and traditions—gets you closer to your customers.

Listen, you don't have to spend hours on video to make an impact on your business; it takes 5 minutes a day. But get consistent, get brand clarity, bring diversity and representation to your page, and get on the same page with your team or other ‘faces’.

I love talking about all things social media, and I love helping you create success in your retail stores. Have more questions? DM me or send an email to [email protected].

I’m rooting for your success. 

What’s Inside:

• Are you committing to your social media?
• How to structure and ‘find your face’ for social media.
• Representing all customers, so clients see themselves in your page.
• Tips for getting personal (...or not) on social media.
• Who can be the face of your business and how to decide?

Mentioned In This Episode:
Catbird (@catbirdnyc) on Instagram
Crystal Media Co Social Media Day 2024
Crystal Media Insiders
EVOLVE 2024
Crystal Media
Crystal on Instagram
Crystal Media on Instagram
Crystal Media Co - YouTube

Join the Rooted in Retail Facebook Group to continue the conversation

Love Rooted in Retail? Join IndERA—just $25/month, or go Pro and save $503 with code FM503 by 5/31.

Join our newsletter for all the latest marketing news for retailers

Show off your super fandom by getting your Rooted in Retail Merch!