STtalks

Tom Morris, the recipient of the Holstein Association USA's 2025 Distinguished Leadership Award joins us to share his deep-rooted passion for the Holstein cow and his evolution in the dairy industry. He delves into his transformative role in cattle marketing, the significance of the World Classic Sale, and his contributions to the World Dairy Expo, including the establishment of the Merle Howard Award. Tom discusses the challenges and changes in the industry, his journey with The Cattle Connection publication, and his optimistic outlook on the future of cattle marketing and genetics. Throughout the conversation, two constant themes continue to arise, change is inevitable and surrounding yourself with good talented people is key to success. As Tom finalizes his thoughts on the award he received, he states how humbled and honored he was to be selected and how special it was to share that moment with his fam

00:00 Introduction and Welcome

00:36 Tom Morris' Early Life and Passion for Holstein Cows

03:04 Launching the Dairy Herdsman Program

05:58 Tom's Professional Career in Cattle Marketing

07:49 Managing High-Profile Sales and Dispersals

12:33 The Evolution of the World Classic Sale

17:37 The Merle Howard Award and World Dairy Expo Involvement

22:21 The Cattle Connection: A New Business Venture

27:35 Future of Cattle Marketing

30:45 Receiving the Distinguished Leadership Award

At the 2025 National Holstein Convention we sat down with three of Holstein Association USA’s National Distinguished Junior Member Finalists to learn about their junior experience and the industry outlook they have gained through their years in the association. Lauren Breunig, Evan Hathaway & Brianna Meyer, all Wisconsin Junior Holstein Members, discuss their unique journeys in the dairy industry, their involvement with the Wisconsin Junior Holstein Association, and their insights on the future of dairy farming. We learn about their application process and personal growth as these young leaders share their inspiring stories and advice for the next generation.

00:00 Introduction and Welcome

00:41 Meet the Junior Members

03:18 Journey to the National Convention

05:26 Application Process and Preparation

09:30 Impact of the Wisconsin Junior Holstein Association

15:08 Changes and Future of the Dairy Industry

20:52 Advice for Younger Members

23:44 Conclusion and Farewell

Confira neste episódio do STtalks, como a parceria entre a Associação dos Criadores de Gado Jersey do Brasil, a Embrapa Gado de Leite e a STgenetics Brasil está transformando o mercado de gado Jersey no país, aliando mapeamento e coleta de base de dados, análise e tecnologia, garantindo desenvolvimento e evolução da raça Jersey brasileira.

00:00 Introdução ao Episódio

01:02 Parceria e Impactos do Programa de Melhoramento Genético

04:13 Desenvolvimentos Recentes e Futuro do Programa

05:40 Perspectiva do Produtor de Leite

08:17 Importância das Ferramentas Genômicas

14:21 Próximos Passos e Desafios

17:02 Conclusão e Agradecimentos

The 300th episode of STtalks is here! As we celebrate this incredible milestone, we change roles in this special episode, our regular host Laura Demmer joins us as a guest this time as she shares the journey of STtalks. We learn about the team behind these great episodes, the evolution, global reach and success of this podcast channel. Laura shares memorable highlights, how the podcast has evolved since its inception in November 2021 and where the future stands for STtalks!

00:00 Welcome and Introduction

00:20 Celebrating 300 Episodes

00:56 Meet the Team Behind the Scenes

02:43 The Journey of STtalks

04:47 Global Audience and Diverse Topics

07:41 Challenges and Highlights

09:02 Memorable Episodes and Guests

23:41 Future Plans and Exciting Projects

25:26 Closing Remarks and Gratitude

At the National Holstein Convention in St Louis, Missouri we sat down with Tim Rauen, the 2025 Holstein Association USA’s Distinguished Young Holstein Breeder. Tim shares his journey in the industry and why he chose the Holstein cow to stake his career in. We discuss the economic and genetic benefits of the Holstein cow, the role of technology and genomics, the formation of GenoSource, and other impactful industry developments. Tim also elaborates on genetic lines that excite him and the future of Holstein breeding.

00:00 Introduction and Welcome

00:32 Tim's Background and Passion for Holsteins

01:56 College Education and Career Path

02:46 Genetic Passion and Geno Source

05:11 Partnerships and Industry Impact

06:19 Industry Trends and Future Vision

12:26 Awards and Future Goals

14:45 Conclusion and Farewell

En esta ocasión, conversamos con Agustín Robredo, gerente de la cabaña San Isidro Labrador, y Leonardo García, integrante del equipo de Produgenes, representante de STgenetics en Argentina.

Durante el episodio, exploramos en profundidad el trabajo con ganado lechero de raza Jersey y cómo el mejoramiento genético está transformando la producción lechera argentina. Además, discutimos diversas estrategias para maximizar el potencial genético y la eficiencia productiva, así como los principales desafíos y oportunidades que enfrenta la industria en el presente y de cara al futuro.

00:00 Introducción y Bienvenida

01:05 Conociendo a Agustín Robredo

02:12 Operación y Genética en San Isidro Labrador

03:37 Mercado Lechero Argentino

04:34 Colaboración con STgenetics®

05:47 Tecnologías y Resultados en la Producción

13:06 Desafíos y Futuro del Tambo

18:51 Conclusión y Agradecimientos

Supporting dairy youth brightens our industry’s future! STgenetics® is proud to once again support youth involved in their respective dairy breed organizations, and with us to share details on the special as well as how it has impacted these juniors is Amber Dammen Buol, STgenetics® Inside Sales & Marketing Manager.

00:00 Introduction and Guest Welcome

00:32 History of the Youth Support Program

01:04 Funding and Impact

01:40 Program Mechanics and Feedback

04:51 How Breeders Can Participate

07:04 Conclusion and Contact Information

3 million dollars’ worth of dairy products sold, 3 million consumer impressions gained, all from two marketing campaigns that put dairy at the forefront of our consumers’ minds. Jennie McDowell, the Chief Strategy Officer of Dairy MAX, shares with us their mission drive demand for milk and dairy products, their strategic initiatives, and their innovative campaigns like creating a video game and partnering with the NFL. “What you do in a day may seem so mundane to you, it is absolutely fascinating to the people who are buying and eating your product.” Jennie states as she wraps up an insightful and inspiring conversation on the work Dairy MAX continues to build on.

00:00 Introduction and Welcome
00:39 Mission and Scope of Dairy MAX
03:51 Innovative Campaigns: Fortnite Farm Tycoon
09:21 Impact of Influencer Partnerships
10:32 Expanding Gaming Efforts
13:04 NFL and NIL Partnerships
15:40 Taste of the Cowboys Youth Challenge
19:06 Dairy Up Close Docuseries
21:09 Better With Dairy Platform
22:25 Encouragement for Dairy Farmers
25:00 Conclusion and Farewell

As we wind down our June Dairy Month features, Pat Carroll of GenoSource joins us to share how they sponsored a golf outing through NPH USA, an organization who aims to provide nurturing care for children in areas of need. While doing so, he was able to connect with urban consumers who may have never even seen a farm in their life, which sparked numerous conversations about the benefits of dairy and what a dairy farm does on a day-to-day basis. Teaming up with NFL players at this event, they were able to raise over $300,000 dollars for the cause.

00:00 Introduction

00:21 Meet Pat Carroll and NPH Organization

02:15 GenoSource's Unique Sponsorship at the Golf Event

03:51 Educating Urban Populations About Dairy

05:30 Addressing Dairy Myths and Advocating for Milk

08:16 Success of the NPH Fundraising Event

09:14 Advice for Dairy Farmers on Consumer Engagement

10:19 Conclusion

Bringing dairy to downtown Madison, Wisconsin, the Cows on the Concourse is an event unlike any other! Megan Abeyta, a Co-Chair of the event joins us to share the history of the event, its growth over the past 44 years, and the wide array of activities and educational opportunities it offers. The event aims to bridge the gap between consumers and the dairy industry, drawing in large crowds from the nearby Dane County Farmer's Market and allowing the Dane County Dairy Promotions Committee to plant seeds with dairy consumers and provide an excellent dairy experience right at the heart of the capital.

00:00 Introduction and Welcome

00:41 History of Cows on the Concourse

02:04 Event Growth and Volunteer Support

04:15 Attractions and Activities

06:38 Venue and Impact

08:46 Key Takeaways and Advice

11:46 Conclusion and Farewell