Summit Host Hangout®

Recently, I worked up a presentation outline of different marketing strategies and where they fit in a funnel. When I got to a summit, my mind was blown all over again when I realized just how effectively a summit serves as an entire funnel, from lead generation to launch. In this episode, we'll cover what a funnel is, what the strategies we're used to using include, and how a virtual summit is a full-funnel all by itself. For show notes, head to https://summithosthangout.com/190

You couldn't host your virtual summit without your speakers, which means you couldn't have an incredible launch without them either. But...are speakers bothered when you use a summit to lead into a launch? The truth is, it depends on how you do it! In this episode, I'll cover what to avoid when you're launching through a summit and my top tips for making sure speakers are comfortable with your launch. For show notes, head to https://summithosthangout.com/189

Hosting a virtual summit takes a good amount of time and attention, while also leading you through a brand new process and experience. The truth is, it's not uncommon to end up feeling overwhelmed. But it doesn't have to be that way. Today, I have a special guest, Stacy Brookman, to talk about how to use resilient time management to launch your virtual summit and how you can *choose* to avoid overwhelm. For show notes, head to https://summithosthangout.com/188

Hosting a virtual summit that no one signed up for is...not fun. But the truth is, it happens. The good news is that there's always a reason for it. In this episode, I'm breaking down the top two reasons that no one signed up for your summit, how to fix it, and what this looked like in real numbers for one of our Summit in a Box Accelerator clients. If you haven't hosted a summit yet, this is still a great one for you to listen to because you'll get to hear about what to avoid without having to learn it the hard way. For show notes, head to https://summithosthangout.com/187

Did you notice we're hosting a paid event and wonder what in the world I think I'm doing? I figured you would. Join me in a behind-the-scenes episode as I share why we're hosting a paid conference, my goals with it, and who I believe paid events are the best fit for. For show notes, head to https://summithosthangout.com/186

Virtual summits are a powerful addition to any online business, but they can also be the foundation of your business. This week, hear about how our client, Laurie Acker, doubled the size of her membership with one launch, grew her email list to 10k subscribers in two years, 10x-ed her annual revenue, and is changing an entire industry by hosting quarterly one-day events. For show notes, head to https://summithosthangout.com/185

I'm often asked how I "do it all", which always makes me laugh because I don't. But I wanted to give a more in-depth answer today because I know there are so many of you who don't have full-time hours to dedicate to a virtual summit and want to know how you can make it happen. So today, I'll cover the 4 keys that allowed me to host a virtual summit on part-time hours. For show notes, head to https://summithosthangout.com/184

I've tried a ton of different marketing methods and participating in other peoples' bundles has been one of my favorite ways to grow my audience. So earlier this year, I decided it was time to run my own! In this episode, I'm breaking down my take on virtual summits versus bundles. I'll share why I decided to do a bundle, the results, what I liked and didn't like, what I could have done differently, and more.

For show notes, head to https://summithosthangout.com/183

We've been talking more and more about using a virtual summit to launch a course, membership, or high-ticket group program. And people tend to take my word for it that this strategy works for a course or membership, but I do get questions about it working for higher ticket programs. People ask if it really works, if they should host a paid event for a high-ticket offer, and there's just generally a lot of doubt. So today, I've brought in my presenting sponsor from my most recent summit, Shannon Mattern, who used my summit to launch her high-ticket program. So today, we're going to cover, hesitations or doubts Shannon had, how it compared to some of her other launch strategies, why we used my summit to launch Shannon's program, what this partnership looked like, and the results. For show notes, head to https://summithosthangout.com/182

Once you have a proven course, membership, or group program, your next goal becomes getting that offer in front of fresh eyes. And that's where we tend to jump on the hamster wheel of creating content and trying every lead-generation strategy out there. The good news is, with a virtual summit, you don't have to find yourself in that exhausting cycle. Tune into this week's episode to learn 4 reasons why you should be hosting a virtual summit for your course, membership site, or group program. For show notes, head to https://summithosthangout.com/181