Remember how last week I said that I wasn't going to pursue summit sponsorships? Well, in this week's episode, I'm talking through how I onboarded $8k in sponsorships with two more potential sponsors in the pipeline. We'll walk through how each of the 4 sponsors came to be, what the onboarding process looked like, and more. For show notes, head to https://summithosthangout.com/167

In this week's behind the scenes episode, we're covering my speaker pitching process. While a lot of hosts send all of their pitches at once, I like to sort speakers into several rounds to increase the likelihood of anyone I don't know well feeling comfortable enough to say "yes". In this episode we'll also cover some final tasks I completed before pitching and what my payment plan stats looked like for last year's all-access pass. For show notes, head to https://summithosthangout.com/166

After you decide who you want to invite to speak at your summit, you can go ahead and pitch them, right? Technically, you could. But to give them a great experience, look like you have your act together, and answer questions before they even come up, there's more work to do before the pitch emails go out. In this episode, I'm sharing a behind the scenes look at what all I did in preparation for pitching summit speakers. For show notes, head to https://summithosthangout.com/165

Deciding who to pitch for your summit can either be super easy or a fairly complex process. But going the extra mile will very likely have a positive impact on your summit results. In this episode, I'll walk you through my full 7-step process to go from a blank spreadsheet to deciding exactly who to pitch for my event. It's not easy, but it's worth it! For show notes, head to https://summithosthangout.com/164

We're 163 episodes into this podcast and I think it's time that we try something a little different. Instead of throwing a bunch of strategy at you, in this new series I'm going to take you along with me as I plan and host my next virtual summit. In this first episode, we'll cover the background of my event, initial project planning, how partners were involved (and then not), goal setting, and some fun changes I'm planning to make this time around. For show notes, head to https://summithosthangout.com/163

We're all used to seeing virtual summits hosted in a specific way. The structure of the event, the way affiliate payouts work, presentation structure, and more tend to be the same. But what if those go-to strategies aren't quite right for your audience? In this podcast episode, Tenae Stewart is joining us to share about her incredibly successful Empowered Modern Witches Summit. In it, she changed up everything from free-access length, all-access pass pricing, speaker earnings, and more. This is an episode you don't want to miss. For show notes, head to https://summithosthangout.com/161

You've heard about the power of niching down for a virtual summit, but this summit host took it even further and found an unserved sub-niche within an already specific audience. In this episode, you'll hear how Samantha Radford found an underserved part of a niche audience, hosted an incredibly helpful and impactful event for them, and saw higher conversion rates because of it. For show notes, head to https://summithosthangout.com/161

If you've ever doubted that B2C summits can work and make an impact, this episode is for you. Today, we're talking with Brandi Mahon about her Card Maker Success Summit, which not only changed her life and business, but her entire industry. In this episode, we'll dive into details around Brandi's summit, how she worked with speakers who weren't used to summits and didn't have email lists, how she landed sponsors, and how her entire industry is changing as a result of her event. For show notes, head to https://summithosthangout.com/160

The more shareable a virtual summit is, the better. Sure, you want your speakers and affiliates to be excited to share, but what if your attendees can't help but show off what they're learning and doing during your event? To start a new series featuring B2C summits, Anastasia Sharova is here to talk about her Food as Medicine summit. In this episode, Anastasia shared why she went with the live event format, the 3 types of sessions the event had and how the attendees liked them, what made her event super shareable, and the potential she sees for other B2C summits. For show notes, head to https://summithosthangout.com/159

Having connections to reach out to when summit planning is enough to make the entire process flow more smoothly, specifically when it comes to creating your speaker lineup. It is totally possible to create a lineup of speakers without it feeling transactional, forced, or awkward. To break down a step-by-step system that you can maintain in 5-minutes a day is Michelle Warner, the creator of Networking That Pays. In this episode, we'll cover why traditional networking feels gross, how it is for far more than landing new clients, what her 4-step system looks like, and more. For show notes, head to https://summithosthangout.com/158