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You've heard about the power of niching down for a virtual summit, but this summit host took it even further and found an unserved sub-niche within an already specific audience. In this episode, you'll hear how Samantha Radford found an underserved part of a niche audience, hosted an incredibly helpful and impactful event for them, and saw higher conversion rates because of it. For show notes, head to https://summithosthangout.com/161
If you've ever doubted that B2C summits can work and make an impact, this episode is for you. Today, we're talking with Brandi Mahon about her Card Maker Success Summit, which not only changed her life and business, but her entire industry. In this episode, we'll dive into details around Brandi's summit, how she worked with speakers who weren't used to summits and didn't have email lists, how she landed sponsors, and how her entire industry is changing as a result of her event. For show notes, head to https://summithosthangout.com/160
The more shareable a virtual summit is, the better. Sure, you want your speakers and affiliates to be excited to share, but what if your attendees can't help but show off what they're learning and doing during your event? To start a new series featuring B2C summits, Anastasia Sharova is here to talk about her Food as Medicine summit. In this episode, Anastasia shared why she went with the live event format, the 3 types of sessions the event had and how the attendees liked them, what made her event super shareable, and the potential she sees for other B2C summits. For show notes, head to https://summithosthangout.com/159
Having connections to reach out to when summit planning is enough to make the entire process flow more smoothly, specifically when it comes to creating your speaker lineup. It is totally possible to create a lineup of speakers without it feeling transactional, forced, or awkward. To break down a step-by-step system that you can maintain in 5-minutes a day is Michelle Warner, the creator of Networking That Pays. In this episode, we'll cover why traditional networking feels gross, how it is for far more than landing new clients, what her 4-step system looks like, and more. For show notes, head to https://summithosthangout.com/158
Today we're wrapping up our virtual summit tech series with a rapid-fire Q&A episode. We'll cover things like what to do with your registration page once the summit starts, what to do with your domain if you run multiple summits, how to make fillable worksheets for all-access pass holders, and more. For show notes, head to https://summithosthangout.com/157
ThriveCart is hands-down my top recommendation for your summit's cart and affiliate management platform. You can totally make it work with all kinds of others out there, but if it's in your budget and you're looking for something new, ThriveCart will not disappoint. In this episode, we'll walk through why ThriveCart is a great fit for summits, keys to setting up your cart and affiliate management, and features I've used to increase my all-access pass conversion rates. For show notes, head to https://summithosthangout.com/156
Wondering how to make your all-access pass's fast-action offer expire after 15-minutes? Or how to automate a price increase? In this episode, we'll break down tech for limited-time offers and price increases in your virtual summit. For show notes, head to https://summithosthangout.com/155
In a typical virtual summit, attendees have access to each presentation video for 24-hours. However, if they choose to upgrade to the all-access pass, that window gets extended. But how in the world does that work? In this episode, we'll break down how to manage 24-hour versus ongoing access to virtual summit presentations. For show notes, head to https://summithosthangout.com/154
The right tech tools have a big part to play in how easy it is to manage your speakers. Because, let's be real, trying to get material from 20+ people by a certain deadline can get a little scary. In this episode, we'll cover the tools you need and my top recommendations for everything from your initial speaker outreach to creating presentations. For show notes, head to https://summithosthangout.com/153
Wondering how fancy your virtual summit's presentation videos really need to be? Not sure what tech to use to record and host? In this episode, we'll chat about everything you need to know about your virtual summit videos. The good news? It's all nice and easy. For show notes, head to https://summithosthangout.com/152
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