Summit Host Hangout®

You ran an incredible virtual summit and have all kinds of new ideal audience members on your email list. But now what? What you don't want to do is get to the end of your summit and realize that you don't have a plan for the new audience you've built. Today we'll go over what not to do with your new audience, what to do if you do and don't have an offer to sell, and a way to leverage your summit community. For show notes, head to https://summithosthangout.com/143

Was your virtual summit a total flop? Maybe you didn't hit your registration goal, you made less revenue than you expected, or you're frustrated that your speakers didn't promote. I know it's not fun to think about. You put in way too much work for it to be a total flop. But what if you could turn it into a win instead? There are two ways you can look at a "failed" event and we're going to cover them both and how you can move forward in today's episode. For show notes, head to https://summithosthangout.com/142

When you host a virtual summit not only are you doing a lot of work, but you're creating an extremely high-value resource that doesn't need to end once the live run of the summit does. Instead of letting your summit become a thing of the past, repurpose the content! There are all kinds of ways you can do it. Some nice and easy, some more complex. Today we'll break down 9 ways to repurpose your summit content. For show notes, head to https://summithosthangout.com/141

Want to host a profitable virtual summit without relying on paid ads? Whether you want to skip paid advertising altogether or layer other strategies on top of your ads, it is totally possible. In this episode, Margaux Fraise is sharing how she brought in $20k in profit in her first virtual summit without any paid advertising by leveraging community and connection. For show notes, head to https://summithosthangout.com/140

It's easy to get caught up on the number of followers you have, your summit registration goal, and the profit you see once your event is over. But what we often miss is the impact authenticity and connections can have in everything we do. When it comes to a virtual summit, this can show up in how you approach speakers, how you promote, the way you connect with attendees during the event, and what results you focus on after. In this episode, we have Mia Lauren to walk us through why authenticity matters over vanity metrics in your summit, on Instagram, and in your business as a whole. For show notes, head to https://summithosthangout.com/139

Have questions about virtual summit speakers? I've got answers for you in today's speaker-specific rapid-fire Q&A episode. We'll cover questions like: - Have you had speakers drop out when you send an agreement? - How can I convince speakers if I don't pay them? - What do I do if a speaker asks for the full email list? - Can I use presentations in my membership? And a whole lot more. For show notes, head to https://summithosthangout.com/138

There's a widespread strategy where virtual summit hosts pitch speakers and, at the bottom of the email, mention that a list size of at least 5000 subscribers is required. So the pitch goes something like, "I love what you do, I'd love for you to provide value to my audience, they'll love you, but all of that is only true if you have 5000 people on your email list". You've probably already caught the direction that this episode is going to go, but today we'll break down whether you can require a certain email list size from virtual summit speakers. For show notes, head to https://summithosthangout.com/136

How many virtual summit speaking opportunities have you said "yes" to and regretted later? ...I'm definitely counting on two hands. This happens because speakers feel obligated to say "yes" to opportunities that aren't truly a good fit. ⁠⁠Then, it turns into an obligation that you're annoyed by a few weeks later. ⁠⁠ ⁠⁠ There are 5 areas to look at before saying "yes" to a speaking opportunity:⁠⁠ the host, your availability, the fit, the likelihood that you'll benefit, and your desire to participate. ⁠⁠We'll break each of those down in this episode! For show notes, head to https://summithosthangout.com/136

It's not rare to hear virtual summit hosts complain about how little their speakers promoted. Newsflash: The blame should never be placed on the speakers when that happens. It's up to you as the host to make it EASY for speakers to promote. This includes both the act of promoting as well as their desire to actually do it. The strategy for how to make promotion easy for speakers isn't simple, but it's worth the effort. In this episode, we'll cover the #1 reason speakers don't promote, how to make promotion easy for your speakers, and examples of the three summits I've gone hard with promotion for and why. For show notes, head to https://summithosthangout.com/135

Odds are, when you start pitching virtual summit speakers there's going to be a handful that you don't hear back from right away. What should you do in that case? Follow-up? Assume they're not interested? In this episode, we'll dive into whether you should follow-up with virtual summit speakers after pitching, when to do it and how many times, and I'll share my favorite no-pressure follow-up strategies. For show notes, head to https://summithosthangout.com/134