Summit Host Hangout®

Selling an all-access pass is a little different than your typical digital product. Let's clear up some confusion with a rapid-fire Q&A covering the top all-access pass questions I get. We'll talk about when to give buyers access, when to expect attendees to upgrade, how to handle lifetime access, what to do with your fast-action price once the summit starts, and whether to give free access to your speakers. For show notes, head to https://summithosthangout.com/123

All-access pass tech doesn't have to be scary, but it can seem like a lot. Today on the podcast, we'll break down everything you need to know about your all-access pass tech and logistics. We'll cover a walk-through of what the backend of your all-access pass setup should look like, what tech goes into that, and I'll share my recommended tech options. For show notes, head to https://summithosthangout.com/122

You've got an incredible all-access pass offer ready to go for your virtual summit...but how in the world do you decide what to charge? There are definitely strategies that do and don't work for pricing an all-access pass. In today's episode, we'll cover the biggest pricing mistakes I see, the general price range I recommend, and how to decide how to price the all-access pass offer you've created. For show notes, head to https://summithosthangout.com/121

An all-access pass is a powerful way to make revenue through a virtual summit, but only if you do it the right way. It is totally possible to create an all-access pass that has your attendees jumping for the "buy now" button, but it's also possible to make one that totally flops. In this episode, we'll cover where an all-access pass fits in your summit, the low-converting offer I see far too much, what a high-converting all-access pass looks like, and keys to ensure your attendees hit that "buy now" button. For show notes, head to https://summithosthangout.com/120

The more mini-conversions you can build into your summit, the better results you'll see. And bonus points if those mini-conversions can be super fun for your attendees! Today, we have Jenn Zellers to talk to us about using a simple quiz as a way to segment presentations and increase attendee engagement and results. For show notes, head to https://summithosthangout.com/119

You can create an incredible digital experience through a virtual summit, but have you considered what it would look like to bring a physical element into the mix? Today, we have special guest, Mark Stern, on the podcast to talk about utilizing custom boxes to create an incredible experience and increase engagement for your summit attendees. We're covering everything from why a custom box is so powerful to what to include in yours. For show notes, head to https://summithosthangout.com/118

When is the last time you thought outside the box to go above-and-beyond in getting your audience to engage with you and your brand? Today, I'm bringing in Jordan Aspen to talk about what she sees as the best-kept secret in increasing your virtual summit engagement. And the best part? You don't have to add to what's already on your to-do list. You'll simply tweak the way that you're doing things to see your results skyrocket. For show notes, head to https://summithosthangout.com/117

Anyone can wake up one day and decide to host a summit. They can randomly decide where to start, take off with no real direction, and put in an insane amount of hours into an event that totally flops.

And...I kinda don't want that to be you. The steps we're going to talk about in today's episode are the steps you need to take to start your work toward an event that is actually going to get the results you are hoping for. For show notes, head to https://summithosthangout.com/116

I love a good behind the scenes look and that's what we're getting today. Anchen le Roux is joining us to share her experience hosting a brand new summit, seeing a 16% all-access pass conversion rate, and more than doubling all-access pass revenue with sponsors. For show notes, head to https://summithosthangout.com/115

That's a wrap! I can't believe my latest virtual summit is over, and I'm taking you behind-the-scenes in this episode to spill all the details. We'll cover things like how the summit was set up, exact numbers, what went well, what I'll change next time, and lessons I learned along the way. For show notes, head to https://summithosthangout.com/114