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Email is, by far, the most effective way to promote a virtual summit. But how can you ensure the emails you're writing will do the job of increasing registrations? Today we have email marketing expert, Allison Hardy, to share the top two mistakes summit hosts make in their emails, how to appeal to multiple types of buyers, and the most important parts of an effective promo email. For show notes, head to https://summithosthangout.com/297
It's not as easy to standout with a virtual summit as it was back in 2021, but today's guest is proof that it's still possible - even in the B2B space! In this episode you'll hear from Jacob Cass about how he brought his 2000 attendee goal to 23,000 attendees, how he managed that many people, the keys to his success, and more. For show notes, head to https://summithosthangout.com/296
Have you ever taken a "workcation" where you just answered emails from a prettier location?
In this episode, I'm sharing something that might sound terrifying to some entrepreneurs - how I'm taking a REAL break from my business while on a Disney cruise with my family.
I'm talking about why I left my laptop at home, uninstalled Slack, and chose not to buy wifi. You'll hear how complete disconnection actually makes me more productive when I return and the transformation in my approach to time off.
Even if you're running a solo operation, I'll share practical ways to make breaks possible and the systems my team and I put in place to make this work. If you think you can't possibly step away from your business right now, I challenge you to schedule a true break within the next three months.
Listen to the quick episode and then, join the conversation in the Summit Host Hangout Facebook group to share your thoughts and ask any questions you have.
Join the community here >> https://www.facebook.com/groups/summithosthangout/
Last week we talked about hosting a virtual summit as a Highly Sensitive Person. This week we're flipping the script to talk about hosting summits for a sensitive audience! Whether you're targeting HSPs, neurodivergent individuals, people healing from trauma, or those experiencing grief, I'm sharing practical strategies to make your event supportive and accessible. Learn how to focus on people over profit, be a cheerleader rather than stirring up pain points, create safe community spaces, thoughtfully implement (or reconsider) the ways you add urgency into your event, and so much more! The good news is that small adjustments can make a tremendous difference in how your summit is received by attendees who experience things deeply! For show notes, head to https://summithosthangout.com/295
Have you been asked to pay to speak at a summit? Or told that your email list isn't big enough to participate after someone pitched you?
I'm getting on my soapbox today about the speaker requirements in the virtual summit industry that I will never get behind.
I'm sharing the 3 types of common speaker requirements that make me cringe, how these tactics actually reveal flaws in a host's summit strategy, and what experienced hosts do instead to create win-win relationships with their speakers.
I'm even sharing a sneak peek at my new solution to help your speakers maximize their results!
This conversation might ruffle some feathers and challenge common practices you've seen (or tried), but I promise it'll lead to better results (and more ethical summits) for everyone involved.
Listen to the quick episode and then, join the conversation in the Summit Host Hangout Facebook group to share your thoughts and ask any questions you have.
Join the community here >> https://www.facebook.com/groups/summithosthangout/
Ever feel like your business is hitting a wall? 😅 In this week's Summit Converstaions video, I shared what happened when I heard from a client who wasn't feeling great about her business - and how I completely resonated with those feelings.
I broke down what I WISH I'd do when business feels like it's falling flat - from taking a real break (not just a weekend!) to making an actual offer and reconnecting with my audience.
You'll hear the strategies that brought in $28k when I got creative with my offers during my own business slump, plus practical ways to evaluate if you're really in trouble or just in your head.
Listen to the quick episode and then, join the conversation in the Summit Host Hangout Facebook group to share your thoughts and ask any questions you have. Join the community here >> https://www.facebook.com/groups/summithosthangout/
Are there any fellow HPSs (Highly Sensitive Person) in the house? If so, the thought of hosting a virtual summit might be a bit intimidating. In this episode, I'm sharing how being an HSP can actually be your secret superpower in the summit-hosting world! I'll break down what it means to be highly sensitive, how these traits have affected my own summit hosting journey, and practical strategies to protect your energy throughout the planning and hosting process. You'll learn how to honor your sensitivity when making strategic decisions, when to listen to your gut (and when to push through), and how to create summit experiences that feel good for everyone involved. If you've been worried that your sensitivity might hold you back from hosting a successful summit, this episode will show you exactly how to leverage your unique strengths while avoiding overwhelm! For show notes, head to https://summithosthangout.com/294
Thank GOODNESS that our businesses aren't limited by the best possible outcome we imagined when we started.
Right?!
In this Summit Conversations episode, I'm sharing the unexpected evolution of my own business from a simple $197 product to multiple high-level offerings that I couldn't have imagined when I began.
You'll hear the specific stages of my growth, including the surprising jumps from a $12/month membership to programs generating more in a single launch than my previous annual income. I also shared why not being able to envision your "next level" might actually be perfect for where you are right now.
Listen to the quick episode and then, join the conversation in the Summit Host Hangout Facebook group to share your thoughts and ask any questions you have.
Join the community here >> https://www.facebook.com/groups/summithosthangout/
Earlier this week I mapped out the next 4 months of projects for our company and I thought it would be fun to give you a behind-the-scenes look at my process!
I shared about my flexible planning framework, how I prioritize business needs while honoring family commitments, and how I have a solid plan, but also leave room for inspiration to strike.
Listen to the quick episode and then, join the conversation in the Summit Host Hangout Facebook group to share your thoughts and ask any questions you have.
Join the community here >> https://www.facebook.com/groups/summithosthangout/
Generally speaking, when we're looking to increase our income we look at what we can *add*. Where can we add an extra two hours to fit in this strategy that just has to be the answer? In this podcast episode you'll hear from membership mentor Samantha Harris as she breaks down the idea of exponential income, which is income dependent on impact, not hours. For show notes, head to https://summithosthangout.com/293
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