Time for our 2023 recap episode! You'll get a behind-the-scenes look at my biggest highlights of 2023, lessons learned, strategy shifts we've made, and what's coming next. I'm excited to hear how some of these lessons shift the way you think about your business, too! For show notes, head to https://summithosthangout.com/256

Have you ever realized that launches that leave you tired and on the brink of burnout seem totally normal in the online business space? I'll be honest, it's not rare for me to end up sick in the middle of any launch I do...and I know there's a reason for that! The truth is, launches can be luxurious and totally free from burnout if you know how to plan for it from the beginning. To help, I've brought in Chelsea of The Launch Copy Coach to walk us through what a lush and luxurious launch can look like, mistakes we tend to make that get in our way, and how to create your own version of a dreamy launch. For show notes, head to https://summithosthangout.com/255

There are so many of you out there who want to use a summit not only to grow your business, but to make an impact. A summit on it's own, when done well, will naturally impact those involved. But sometimes you want to take that impact even further. I have a beautiful example of that on the podcast this week. Hunter Donia is sharing how he was able to raise $25,000 for a meaningful cause thanks to hosting a virtual summit. For show notes, head to https://summithosthangout.com/254

Something I hear a lot when talking to up and coming summit hosts is, "I know your processes and templates would be SO helpful, but I think I'll try it on my own first and, if I like it, I'll join your program afterward." If that's you, I've got a heartfelt episode for you around why I want you to reconsider. Not for the sake of putting money in my pocket, but for the sake of you having an incredible summit-hosting experience, hosting a gold-standard summit, and doubling (or more) the list growth and revenue you generate for your event. For show notes, head to https://summithosthangout.com/253

Last week I shared how I use this podcast to grow my virtual summits and we're taking it a step further this week. Podcast strategist and manager, Caroline Hull, is joining me to share how you can tweak your podcast strategy so that it becomes a powerful business tool that consistently leads people to your offers. We'll also break down how to decide whether your podcast needs a revamp as well as how to use a podcast to promote a virtual summit. For show notes, head to https://summithosthangout.com/252

Want to know a GREAT place to look for summit speakers? ...Your podcast! I noticed that I was giving that tip to a lot of summit hosts, which made me reflect on all the ways I use this podcast for our summits. It's a lot more than I'd ever realized! In this episode I'll share some background on this podcast, 6 ways I use this podcast for my virtual summits, and how you can grow your podcast through your summit. For show notes, head to https://summithosthangout.com/251

If you're freaked out by the idea of pitching summit speakers, you're not alone. It can be intimidating to reach out to people you're friends with and sending totally cold pitches brings it to a whole new level.

Since cold pitching is usually involved with creating your dream speaker lineup, I bought in Laura Lopuch to share about her Relevancy Method and how you can use it to send cold pitch emails without the ick. You'll hear why cold pitches are important, what the most important part is that will make someone say "yes", and what it means to send a relevant pitch. For show notes, head to https://summithosthangout.com/250

Lately, we've been working closely with clients lately to launch memberships through their virtual summits. We've seen 50, 200, 300, and even 500 members added and it's an incredibly powerful strategy. One strategy I talk with clients about often is incorporating a membership trial into various areas of your summit and today on the podcast, I've brought in Mike Morrison of Membership Geeks to share everything you need to know before trying out the trial strategy. In this episode you'll hear about the power of memberships, the two keys of a membership that works, what you need to know about free trials, and 6 strategies to converting trials to paying members. For show notes, head to https://summithosthangout.com/249

Do you hesitate at the thought of selling an offer through your summit? Maybe you worry that you'll look like a bro-marketer or wonder if you're even "allowed" to do it. If that's you, this episode with Kaitlyn Kessler is right up your alley. Join us as we chat through what creates a negative selling mindset, why you might feel uncomfortable selling, how to see the value you provide by selling to your audience, and more. For show notes, head to https://summithosthangout.com/248

Many summit hosts go into their first event already knowing exactly who they like to serve and how. But sometimes, a summit helps uncover a new direction that you didn't even know was possible! In this episode, Kimberly Costa is taking us behind the scenes of 3 successful virtual summits. You'll hear what she was afraid of going into her first event, what the results were, how her first summit helped her pinpoint the perfect audience and offer, and more. You'll even get a peek at her 3-step digital product creation process! For show notes, head to https://summithosthangout.com/247