I've spoken on several different occasions and on numerous podcasts about my underlying fear that we all run the risk of becoming commoditized if we don't take a more proactive approach to enhancing the patient experience in our practices. The bar is low because your competition is doing absolutely nothing in this area, so even small things can create a big impact. In this episode, I tell the story of my favorite winery sending me a commemorative bottle of wine for the launch of Next Level Executive - a gesture I never expected that brought tears to my eyes. This story is relatable to every single one of us, so give my insights some thought as they relate to your business.

You can learn more about Aonair winery here: https://www.aonairwine.com/

And you can learn more about Reverie winery here: https://www.reveriewine.com/

If you're planning a trip to Napa, please let me know and I'd be happy to connect you to Grant Long and Austin Robertson.

Got questions? I've got answers! You can reach me directly at: [email protected]

You can find out more about me and the Next Level Executive program at: www.TheNextLevelExecutive.com