Good Content with Shannon McKinstrie

Tailoring Successful Reel Techniques to Your Niche


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This episode is all about exploration and observation as we discover what's currently working when it comes to Instagram Reels. You may feel like your content just isn't performing as well lately, but I promise your content can be successful too! Let's go for a scroll as we dive into real examples, exploring simple yet impactful reel structures, and discuss the importance of storytelling, clear messaging, and relatability. Remember, social media should be a fun part of your business!

In this episode we’ll be covering:

  • Social media reach concerns and why some content is underperforming.
  • The importance of simple, shareable, specific content (the 3 S’s!)
  • Observing and choosing effective text placement, maximizing readability.
  • Analyzing current content trends that are working right now and how to apply it to your own..
  • Getting clear on your messaging and knowing your audience to improve engagement.
  • Simple helpful content that provides clear, actionable tips.
  • Sharing relatable scenarios using real-life situations for engaging content.


Links to Reels in this episode:

Reel: I had no idea I was contributing to the problem...
Reel: Friendship



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Good Content with Shannon McKinstrieBy Shannon McKinstrie

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