Ann Brennan is the owner of ASMM Digital Marketing and host of the Small Business Connections podcast and has a passion for marketing. Ann has her own show ASMM Digital Marketing, and it's a wonderful resource of information about marketing. I had a lot of fun talking to Ann because her marketing is different than what you usually would expect from a marketer. We talk about some of the highlights of social media marketing, in particular. 

 

Here at Law Firm Mentor, we always recommend that you choose the best strategy, not just any strategy, for your goals. However, if there's any reason why you have resistance around hiring an agency. This is something that you can learn how to do to actually get traction in your business. 

 

Listen in to learn more!

 

In this episode we discuss:

• The immenseness of the social media audience.
• Turning your podcasts or blogs into a content distribution system by breaking up content into smaller pieces.
• The importance of consistently posting to avoid having to re-build.
• Determining what your brand is and who your audience is.
• The effectiveness of being authentic in your messaging and knowing the core values your business is built upon.
• A shift to being ‘more human’ and what that actually means.

Guest Bio:

 

Ann Brennan is the owner of ASMM Digital Marketing and the host of the Small Business Connections Podcast. Ann has a passion for marketing but she lives with the purpose of stopping suicide. It was this purpose that lead Ann to create Burgers and Bands for Suicide Prevention, a nonprofit that is to opening the conversation about mental illness and erasing the stigma that surrounds it. 

 

Company name: ASMM Digital Marketing
Website: https://asmmdigital.com  or annmarkets.com

Email: [email protected]

Facebook: https://facebook.com/BrennanAnnie 

Twitter Username: https://twitter.com/BrennanAnnie

 LinkedIn: https://www.linkedin.com/in/brennanannie/

YouTube Channel: http://youtube.com/BrennanAnnie

Instagram: https://Instagram.com/asmmdigital

 

Allison Bio:

 

Allison C. Williams, Esq., is Founder and Owner of the Williams Law Group, LLC, with offices in Short Hills and Freehold, New Jersey. She is a Fellow of the American Academy of Matrimonial Lawyers, is Certified by the Supreme Court of New Jersey as a Matrimonial Law Attorney and is the first attorney in New Jersey to become Board-Certified by the National Board of Trial Advocacy in the field of Family Law. 

 

Ms. Williams is an accomplished businesswoman. In 2017, the Williams Law Group won the LawFirm500 award, ranking 14th of the fastest growing law firms in the nation, as Ms. Williams grew the firm 581% in three years. Ms. Williams won the Silver Stevie Award for Female Entrepreneur of the Year in 2017.  In 2018, Ms. Williams was voted as NJBIZ’s Top 50 Women in Business and was designated one of the Top 25 Leading Women Entrepreneurs and Business Owners. In 2019, Ms. Williams won the Seminole 100 Award for founding one of the fastest growing companies among graduates of Florida State University.

 

In 2018, Ms. Williams created Law Firm Mentor, a business coaching service for lawyers.  She helps solo and small law firm attorneys grow their business revenues, crush chaos in business and make more money.  Through multi-day intensive business retreats, group and one-to-one coaching, and strategic planning sessions, Ms. Williams advises lawyers on all aspects of creating, sustaining and scaling a law firm business – and specifically, she teaches them the core foundational principles of marketing, sales, personnel management, communications and money management in law firms. 

 

Law Firm Mentor Master Class: https://lawfirmmentor.net/masterclass 

 

Contact Info:

 

Contact Law Firm Mentor:

Scheduler: https://meetme.so/LawFirmMentor  

 

Snippets

 

00:05:13 (37 Seconds)

Allison Williams:

Because I don't want to talk in soundbites or, you know, I'm not sure if I want to, like, start reducing myself down to like, you know, just that teachable moment. I really want to focus on the big picture of of what I offer in my business.

Ann Brennan:

Well, so what I would say is that it's you're right, you don't want to talk in soundbites, but you have to have a place to put your content, right? So you create this beautiful podcast. I do the same thing. I create a podcast. Well, am I just going to put it out there that one time and hope people come and listen to it? No. I'm going to take it, I'm going to break it into bits and I'm going to share those bits on social media.

 

00:24:17 (41 Seconds)

Allison Williams:

Yeah. So there is so much to integrate. And this is like a, this is one of those areas that we could literally riff on, like all day every day for probably a week and not and not even scratch the surface of all there is to cover with the way to effectively handle digital marketing. But I do want to ask you if you had to encapsulate what would be the most important thing about digital marketing? What would it be?

Ann Brennan:

I'm going to be one hundred percent honest. Consistency. If you can only post, if you're like, I don't, I'm not going to hire an agency. I don't have the money. I don't have the time. I just don't want to hire an agency yet. Then at least post. And post every day.