In this episode of Take-Away with Sam Oches, Sam talks with Mohammad Faraj, cofounder and chief marketing officer for Talkin’ Tacos, a fast-casual taco joint out of South Florida that has grown to 22 locations in less than five years in operation. Mohammad and his childhood friend Omar Al-Massalkhi opened Talkin’ Tacos as a food truck in the early days of the pandemic, one of the first concepts to bring birria tacos to the east coast. That menu focus plus an early pivot to halal meat helped catapult Talkin’ Tacos to massive success and a quick shift into brick-and-mortar operations. Mohammad joined the podcast to talk about the keys to Talkin’ Tacos’ rapid growth and the role that social media has played in introducing the brand to new markets.

In this conversation, you’ll find out why:

• A small brand change can make a big difference in business
• One influencer can catapult your concept 
• Emerging chains must start from scratch in every market they grow into
• Efficient operations allow fast casuals to have casual-quality food without casual prices
• Quality plus efficiency equals coveted profitability 

Have feedback or ideas for Take-Away? Email Sam at [email protected].