Tourism organisations from across the North Island are teaming up to shine a light on its tourism offerings.

Fifteen operators including Tātaki Auckland Unlimited, Rotorua NZ and Northland Inc have signed a Memorandum of Understanding.

It aims to generate interest from key tourism markets particularly Australia, North America and China.

Northland Inc Head of Destination Tania Burt told Ryan Bridge tourists fly into Auckland and then head straight to the South Island. 

She says only 20-30% of their region's visitors are international, hence the need to work together.

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