Mike Adams is the CEO of Purple, an organisation changing the disability conversation with businesses and disabled people.

He’s been listed on the Shaw Trust #DisabilityPower100 list as one of the most influential disabled people in Britain and received an OBE for his services to disabled people.

A large part of what Mike and his team at Purple are doing is highlighting the value and potential of the disabled market – the purple pound – for businesses, and their latest focus is on helping online retailers sell to this fiercely loyal market – which in the UK alone is worth £274 billion, and $8 trillion globally.

He's telling us all about their new project "Enable All" a marketplace that's accessible to everyone (no matter their disability) that you can sell your products via. AND which is a brilliant example of how to make an eCommerce site truly accessible.

Sign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.

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