Jim and Tyson talk about tapping into your why. The reason to have an actual why is for when times are hard, because if you know the core reason you’re doing something that will propel you through the hard times.

7:22 your why is personal 8:38 your why is not your elevator pitch 11:12 creating intentional awareness 14:42 why you aren’t honest with yourself 15:54 seeing the benefits of the bad 19:34 how to come to your why 24:01 relating to clients

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