Tarzan Kay, a.k.a. The Empress of Email is a copywriter and launch strategist. She started her online journey through blogging and social media and has worked with some of the most well-known leaders in the industry like Amy Porterfield, Joanna Wiebe, and Ry Schwartz. Currently residing in Niagara with her partner and two children, Tarzan helps service providers and freelancers learn how to package and price their online products, close high-ticket offers, and attract their ideal clients through her signature program: Celebrity Marketing.

 

Tarzan joins me today to share how she lands high-end clients like Amy Porterfield. She shares how she mastered the art of marketing highly competitive affiliate programs, how she attracts new clients at industry conferences and business events, and how being strategic about managing her public perception has impacted her bottom line. She also shares how she grew her revenue from $60k to nearly $400k by her third year in business, the strategies she uses for getting a sale per day with her online courses, and the lessons she’s learned from launching (and failing) her first online course.

 

“There are so many good reasons to launch a low-priced program.” - Tarzan Kay

 

This Week on the Get Paid Podcast:

 

• The three packages Tarzan uses to get paid 10-100 times more than the average copywriter.
• Her strategy for launching affiliate programs and the hard lessons she’s learned through affiliate launches.
• How Tarzan landed Amy Porterfield as a client within her first few years of business.
• Her day-rate package and details of the Day Rate Superstar course.
• Specific strategies for landing clients through online groups and industry conferences.
• The impact that her online reputation and public perception have had on her bottom line.
• How Tarzan went from earning $60k to nearly $400k in three years and how much she pays herself.
• The system she uses to manage her finances and create safety nets.
• The three key factors Tarzan believes causes launches to fail and how she (eventually) turned her first launch failure into a success.

 

 

Resources Mentioned:

 

• An Under-The-Hood Look at a $236k Year of Copywriting
• Profit for Keeps Program with Amber Dugger

 

 

Connect with Tarzan Kay:

 

• Tarzan Kay website

 

 

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Now it’s time to GET PAID

 

Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.

 

Now, it’s time to go get yourself paid.